Tag Archives: Betfred

Betfred and SIS maintain commitment to greyhound racing content

SBC News Betfred and SIS maintain commitment to greyhound racing content

SIS (Sports Information Services) has signed a new deal with Betfred, ensuring that the operator retains access to its global, round-the-clock greyhound racing content. The latest extension provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland, and Mexico. This is in the aim of increasing engagement levels and …

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BGC: UK big five bookmakers racing media payments to rise by £30m

William Hill and PA Betting Services renew racing data deal

The financial contribution made to British racing by the country’s largest bookmakers is set to rise in 2024, according to the Betting and Gaming Council (BGC). Payments from Entain, Flutter Entertainment, bet365, 888/William Hill and Betfred will increase by £30m, the standards body and trade association revealed today. This ‘record cost increase to broadcast races’ will see the total payment …

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Betfred extends ‘bangers and mash’ Super League deal

Fed Done, Betfred, with Super League trophy

Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …

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Betfred makes changes to US leadership with Kresimir Spajic as CEO

Betfred USA, Grand Falls, Iowa

Kresimir Spajic has been confirmed as the new CEO of Betfred USA, the stateside-facing venture of UK heritage omnichannel operator Betfred. Betfred USA is currently active in 10 US states, and in the leadership position Spajic will be tasked with continuing the rollout of its strategy and operations across the country. From its headquarters in Warrington, Greater Manchester, Betfred has …

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Betfred upgrades content hub to seize global omnichannel synergies

IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …

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Betfred donates £30k following Macmillan initiative at World Matchplay

SBC News Betfred donates £30k following Macmillan initiative at World Matchplay

Betfred has made a bumper £30,000 donation to the Macmillan Cancer Support following its annual charity activity at the Betfred World Matchplay and Women’s World Matchplay. The operator – which is title sponsor of the darts competition at Blackpool’s Winter Gardens –  held the initiative for the second successive year. Betfred pledged a donation of £50 per 180 hit, alongside …

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Betfred charged £3.25m as UKGC seeks to raise cross-sector standards

Betfred charged £3.25m as UKGC seeks to raise cross-sector standards

The UK Gambling Commission (UKGC) has undertaken enforcement against Betfred. The operator is being forced to pay £3.25m after an investigation revealed social responsibility and anti-money laundering failures. Betfred, registered as Done Bros (Cash Betting) Limited, breached licence conditions between January 2021-December 2022. The firm is an omnichannel operator, maintaining a high-street portfolio of 1,750 betting shops, a website and …

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Betfred to sponsor Racing Post’s ‘What a Shout’ under SSG deal

SBC News Betfred to sponsor Racing Post’s ‘What a Shout’ under SSG deal

Betfred has inked an agreement with technology, content and media company Spotlight Sports Group (SSG), which sees the bookmaker sponsor Racing Post’s ‘What a Shout’ show. The short term deal – spanning the remainder of the flat racing season – sees the British gambling firm become the title sponsor of What a Shout’s 19 weekly episodes. The collaboration also includes …

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