Tag Archives: Betfred

Betfred extends PDC sponsorship following £35k charity donation

SBC News Betfred extends PDC sponsorship following £35k charity donation

Betfred has announced a three-year partnership extension with the Professional Darts Corporation (PDC), remaining as title sponsor of the Betfred World Matchplay. The bookmaker originally linked up with the PDC’s summer spectacular in 2019, and will now be, for at least seven years, the title sponsor of the Blackpool competition. “Our sponsorship of the Betfred World Matchplay has been a brilliant …

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Betfred maintains profit results against severe 2020/2021 pandemic restrictions 

SBC News Betfred maintains profit results against severe 2020/2021 pandemic restrictions 

The management of Betfred has declared that it looks forward to a year of no business interruptions, helping its retail and online units benefit from normalised trading environments. Publishing its consolidated 2020/2021 financial report on Companies House, the Manchester betting group registered group profits after tax of £6m. The bottom-line result was matched against 2019/2020’s profits of £204m – a …

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Betfred invests in LottoStar to accelerate South African drive  

SBC News Betfred invests in LottoStar to accelerate South African drive  

Betfred has significantly expanded its presence within South Africa, taking a ‘major shareholding’ in LottoStar to advance the market leader’s online betting offering.  Marked a major corporate initiative, Betfred will invest in LottoStar, which is recognised as South Africa’s leading brand for fixed-odds numbers betting and Live Games. “LottoStar has quickly developed itself as a leading brand, recognised nationally across …

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Betfred renews legacy VS partnership with Inspired Entertainment

SBC News Betfred renews legacy VS partnership with Inspired Entertainment

Betfred has announced that it will continue to work with Inspired Entertainment as its principal supplier of virtual sports (VS) games/content for its retail unit. The Manchester-based betting group announced that it has renewed terms with Inspired that has supplied its full range of VS games to Betfred’s 1,400 UK betting shops for the past 15-years. Inspired’s Virtual Sports have …

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Betfred extends England rugby league commitment as principal partner

SBC News Betfred extends England rugby league commitment as principal partner

Betfred is set to become the principal partner of the England Men’s, Women’s and Wheelchair rugby teams in a two-year deal including this year’s Rugby League World Cup. Betfred Chairman and Founder, Fred Done, described the new partnership with all three teams as a ‘perfect fit’, with the gambling firm having had a ‘successful relationship’ with Rugby League at all …

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Pariekshit Maadishetti joins SCCG Management India leadership team

SBC News Pariekshit Maadishetti joins SCCG Management India leadership team

Igaming services provider SCCG Management has announced the appointment of Pariekshit Maadishetti as the latest addition to its leadership team in India. Maadishetti has gained experience in consultancy for several startup companies as an investor, board member or mentor, and has also been part of ‘many successful ventures’ in a range of industries. SCCG particularly identified Maadishetti’s experience as the …

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BetitRight expands Swedish operations with ComeOn dea

SBC News BetitRight expands Swedish operations with ComeOn dea

BetitRight has entered into a business arrangement with ComeOn Group, expanding its foothold in the Swedish betting and gaming market in the process.  Facilitated via BetitRight’s joint venture with Spotlight Sports Group (SSG), the deal with ComeOn will see the latter incorporate its new partner’s bet-prompt and in-play service across its operations.  This will include both pre-play and in-play betting …

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2mee to use £500k funding round to expand operations and commercial team

SBC News 2mee to use £500k funding round to expand operations and commercial team

2mee has secured £500,000 in a recent funding round, detailing an ambition to drive “scale at pace” across several commercial areas.  In particular, the company intends to boost its sales and marketing activity, further grow its commercial team and partner with more sports betting and casino brands.  The firm aims to specifically target brands that seek to connect with their …

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Betfred and Playtech create ‘unique’ horse racing bingo game

SBC News Betfred and Playtech create ‘unique’ horse racing bingo game

Gambling technology company, Playtech, has partnered with Betfred to introduce a new horse racing-themed bingo variant – Giddy Up Bingo. The launch has been described as a 50-ball, multi-stake variant which gives players the option to pick one of four horses – each representing a different ticket price – with proportionally increasing prizes depending on the stake.  Within the game, …

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Freebets.ltd.uk reports ‘record’ opening month of 2022

SBC News Freebets.ltd.uk reports ‘record’ opening month of 2022

Free bets portal freebets.ltd.uk, which targets the British sports wagering market, has reported a ‘record’ number of users in January 2022. The betting aggregator business detailed that its user base increased by 45% year-on-year during the opening month of the year, with the firm accrediting platform updates and onboarding of new partners as key growth drivers.  Notable firms to have …

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