Tag Archives: Betfred

Oddschecker gives Hills, Unibet & Betfred a much needed marketing win

An image of Oddschecker's grid

The football season may be over but sports betting continues to see promotions and relegations, with William Hill, Unibet and Betfred moving up Oddschecker’s table. As one of the UK’s largest affiliate and odds comparison sites, Oddschecker serves as a gateway to online bookmakers for a large sway of Britain’s extensive betting population. According to the UK Gambling Commission (UKGC) …

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Former anti-EU party domain converted to non-GAMSTOP casino platform

The Brexit Party logo

Advertisements for non-GAMSTOP casinos have once again entered the mainstream public domain, further putting UK customers at risk. In a development that few, if any, could’ve predicted, the website of the Brexit Party – the former political entity of Nigel Farage – is now seemingly acting as an affiliate for casinos that proudly boasts their ‘non-GAMSTOP’ offers.  This implies that …

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Market Make-up: Bet Builder ingenuity breaks static UCL plays for UK sportsbooks

SBC News Market Make-up: Bet Builder ingenuity breaks static UCL plays for UK sportsbooks

The Market Make-up series returns with an in-depth look at UK sportsbooks’ pricing strategies and bet builder deployments during a high-stakes UEFA Champions League quarter-final week. While pre-match pricing reveals a striking uniformity, in-play markets and bet-builder mechanics expose subtle but purposeful deviations— designed to capture customer engagement  in a make-or-break market.”  With two English clubs playing in the Champions …

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SIS to ‘majorly upgrade’ Betfred’s in-house TV Channel

SBC News SIS to ‘majorly upgrade’ Betfred’s in-house TV Channel

Betfred has announced a partnership with SIS (Sports Information Services) which will broadcast the operator’s in-house TV Channel from Media City UK, Salford. The new agreement sees Betfred’s production facility experience a ‘major upgrade’ and all coverage will now be in HD.  Mark Pearson, Head of Corporate Affairs and Communications at Betfred, commented: “We value our long-term partnership with SIS …

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Betfred: Never down to luck

Betfred

Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 6, with a feature originally published in Issue 32. New Chief Intelligence Officer Andrew Daniels speaks to Ted Menmuir about the tricky task of transforming Betfred’s High Street market leadership into digital success. —————————————— In the first-half of the year, Betfred announced that it had completed …

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Betfred unveils new Spectrum HQ in Warrington

SBC News Betfred unveils new Spectrum HQ in Warrington

Betfred has re-opened its Warrington Head Office following a multimillion-pound refurbishment and upgrade of facilities. A ceremony on Friday, 22 November, saw Betfred Founder and Chairman Fred Done joined by the Speaker of the House of Commons and Rugby Football League President, Sir Lindsay Hoyle, to unveil a new plaque at the Spectrum HQ. Betfred’s HQ is recognised as a …

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Betfred announced as official partner of BOXXER

Betfred charged £3.25m as UKGC seeks to raise cross-sector standards

Betfred has been named an official partner of UK-based MMA promotion, BOXXER. BOXXER – which is also the exclusive provider of boxing content to Sky Sports – will integrate the operator into all of its boxing events, including branding across the centre ring, ropes, corners and toblerones. Fred Done, Betfred Founder, commented: “We are passionate about sport at Betfred and …

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Betfred welcomes Nick Cockerill as new Product Officer

SBC News Betfred welcomes Nick Cockerill as new Product Officer

Stats Perform’s former VP of Product, Nick Cockerill, has been appointed as the new Chief Product Officer at Betfred.  In his new role, Cockerill will enhance the bookmaker’s online business and aid the brand’s transformation towards a technology-first organisation. Joanne Whittaker, Betfred’s CEO, said: “Nick joins with a wealth of experience and has an excellent track record in the sector. …

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BGC backs Labour ambitions to push sports for working class communities

SBC News BGC backs Labour ambitions to push sports for working class communities

The Betting and Gaming Council (BGC) will support the Labour government’s directive to improve access to grassroots sports for working-class communities. Chairman and former Labour MP Michael Dugher praised the message of new DCMS Secretary of State, Lisa Nandy, that “prioritising support for the grassroots as a visible symbol that those young people matter to us and that sport has …

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