Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …
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Industry, design and innovation studio Degree 53 continues its legacy partnership with Betfred, announcing that it has redesigned the ‘Lotto section’ of the Betfred.com website. In its update, Degree 53 details that it has revamped frontend and backend capabilities with a ‘mobile-first strategy in mind’ delivering a fully responsive experience across web, tablet and mobile devices. Product upgrades see …
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The High Court case around data rights between the two main horseracing broadcasters to the betting industry has come to an end, with Sports Information Services (SIS) being found guilty of breaching the confidentiality of Arena Racing Company’s Raceday Data, but not on the more serious charges of conspiracy by unlawful means or copyright infringement of database rights. SIS said it may …
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Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming. The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days …
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Warrington-based bookmaker Betfred has announced it will continue as title sponsor of the World Snooker Championship until at least 2021. The deal was completed at the tournaments home, The Crucible in Sheffield, and World Snooker chairman Barry Hearn expressed his delight in the continuation of the partnership. Hearn said: “We are delighted to extend our partnership with Betfred for at …
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Manchester-based industry affiliate marketing publisher Moneta Communications has confirmed that it will launch its first North American property – GamingUSA.com GamingUSA.com will seek to establish itself as the US market’s most informative and interactive gambling portal, covering news, reviews and developments on all licensed verticals across the fifty US states. In its update, Moneta states confidence on engaging with US …
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Betfred will be debuting the suite of managed sports betting and trading products from OPTIMA at this week’s Betting on Sports America conference. The world’s largest privately owned retail bookmaker is ready to make its move in the post-PASPA US market in partnership with both OPTIMA and SCCG Management. The full suite of managed products as part of OPTIMAMGS™ includes …
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The Advertising Standards Authority (ASA) has decided against upholding a complaint against a recent Betfred advert, after an individual questioned whether the broadcast normalised gambling. The advert in question featured a woman in the bath, a man preparing a meal and a woman exercising, all while playing online bingo on mobile devices. A voice-over could be heard during the advert, stating: …
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Culture Secretary Jeremy Wright has hit back at bookmakers who have supposedly undermined the restraints imposed on Fixed Odds Betting Terminals (FOBTs), describing the actions as “disgraceful” in a recent Parliamentary session. The new restrictions on the terminals came into play on 1 April. Earlier in the month, however, The Guardian accused Paddy Power and Betfred of trying to circumvent …
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The historic triumph of Tiger Roll securing back-to-back victories at this weekend’s Grand National may lead to bookmakers paying out their most expensive result ever. Becoming the first horse since Red Rum in 1974 to win back-to-back Grand Nationals, the Gordon Elliot trained nine-year-old stud has been branded ‘racing’s rockstar’ and the ‘punters dream‘. Reacting to Tiger Roll’s victory, initial …
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