Betfred has re-opened its Warrington Head Office following a multimillion-pound refurbishment and upgrade of facilities. A ceremony on Friday, 22 November, saw Betfred Founder and Chairman Fred Done joined by the Speaker of the House of Commons and Rugby Football League President, Sir Lindsay Hoyle, to unveil a new plaque at the Spectrum HQ. Betfred’s HQ is recognised as a …
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Betfred has launched both a new studio as well as live presenters for its Nifty 50 numbers game. The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of £5m for every draw. The ‘exclusive’ product now has what has been described as a new hi-tech purpose-built studio at its head office …
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Betfred has been named an official partner of UK-based MMA promotion, BOXXER. BOXXER – which is also the exclusive provider of boxing content to Sky Sports – will integrate the operator into all of its boxing events, including branding across the centre ring, ropes, corners and toblerones. Fred Done, Betfred Founder, commented: “We are passionate about sport at Betfred and …
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Stats Perform’s former VP of Product, Nick Cockerill, has been appointed as the new Chief Product Officer at Betfred. In his new role, Cockerill will enhance the bookmaker’s online business and aid the brand’s transformation towards a technology-first organisation. Joanne Whittaker, Betfred’s CEO, said: “Nick joins with a wealth of experience and has an excellent track record in the sector. …
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The Betting and Gaming Council (BGC) will support the Labour government’s directive to improve access to grassroots sports for working-class communities. Chairman and former Labour MP Michael Dugher praised the message of new DCMS Secretary of State, Lisa Nandy, that “prioritising support for the grassroots as a visible symbol that those young people matter to us and that sport has …
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Rugby League will descend on the US next year as the Wigan Warriors and Warrington Wolves will contest a Betfred Super League fixture in Las Vegas. Scheduled to be hosted at Allegiant Stadium – the host of Super Bowl LVIII – the reigning league champions Warriors will face the Wolves in March 2025, a rematch of the Challenge Cup final from last year. Rhodri Jones, RL Commercial Managing Director, said: “To have …
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Sharp Gaming has rebranded as Betfred’s Technology department following a successful £100m migration of all Betfred customers onto a single proprietary platform. The transition sees Sharp Gaming CEO, Andrew Daniels, assume the role as the bookmaker’s new Chief Information Officer and will be responsible for all the Betfred Group’s IT and Technology infrastructure. Daniels commented on the announcement: “It’s been …
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SBC checks in on bookmakers’ nerves pricing the homestretch of matchdays of an enthralling Premier League 2023/2024 season. With all outcomes yet to be decided, which team or final result has bookmakers restless, as punters place bets on a record-breaking end of season… SBC: With just Six Premier League matchdays remaining, will all PL season 2023/2024 outcomes be resolved on …
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Betfred founder Fred Done is giving bettors a chance to cash-out early on a Manchester City title win. There are just six matches left in what is being described as ‘one of the most fiercely contested’ Premier League victory races in years. Done was also the first to pay out on the winners of the English top flight market back …
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Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …
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