Tag Archives: Betfred

Betfred has launched its first ever Christmas advert introducing a new £5m festive draw. The bookmaker is going to make five online customers millionaires on the condition that it snows in London on Christmas Day, as set out in its ‘upbeat, feel-good’ campaign created by creative and production agency Zút. Betfred Chief Executive, Joanne Whittaker, commented: “With all the brilliant …

To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …

Betfred has been ordered to remove three posts on X, formerly Twitter, featuring heavyweight boxer Anthony Joshua by the Advertising Standards Authority (ASA) due to the athlete’s extensive social media following. The ASA had challenged whether the social media ads were in breach of the CAP Code on gambling advertising, which prohibits the use of well-known individuals judged to have …

Betfred has opened a new US retail sportsbook at Long Shot’s in the Capital Region of Central Maryland.  The British bookmaker has detailed that its betting amenities and the new location include 12 self-service kiosks, with a selection of beers on tap for bettors to choose from whilst betting on sports.  Aiming to ‘revolutionise’ the retail sports betting scene in …

SIS (Sports Information Services) has signed a new deal with Betfred, ensuring that the operator retains access to its global, round-the-clock greyhound racing content. The latest extension provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland, and Mexico. This is in the aim of increasing engagement levels and …

The financial contribution made to British racing by the country’s largest bookmakers is set to rise in 2024, according to the Betting and Gaming Council (BGC). Payments from Entain, Flutter Entertainment, bet365, 888/William Hill and Betfred will increase by £30m, the standards body and trade association revealed today. This ‘record cost increase to broadcast races’ will see the total payment …

Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …

Kresimir Spajic has been confirmed as the new CEO of Betfred USA, the stateside-facing venture of UK heritage omnichannel operator Betfred. Betfred USA is currently active in 10 US states, and in the leadership position Spajic will be tasked with continuing the rollout of its strategy and operations across the country. From its headquarters in Warrington, Greater Manchester, Betfred has …

Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …

Betfred has made a bumper £30,000 donation to the Macmillan Cancer Support following its annual charity activity at the Betfred World Matchplay and Women’s World Matchplay. The operator – which is title sponsor of the darts competition at Blackpool’s Winter Gardens –  held the initiative for the second successive year. Betfred pledged a donation of £50 per 180 hit, alongside …