Tag Archives: Betfred

SBC Leaders magazine: Sky Betting & Gaming still thinking big

SBC Leaders Issue 29

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

Read More »

Betfred customers hope for snow as new ad reveals £5m festive draw

SBC News Betfred customers hope for snow as new ad reveals £5m festive draw

Betfred has launched its first ever Christmas advert introducing a new £5m festive draw. The bookmaker is going to make five online customers millionaires on the condition that it snows in London on Christmas Day, as set out in its ‘upbeat, feel-good’ campaign created by creative and production agency Zút. Betfred Chief Executive, Joanne Whittaker, commented: “With all the brilliant …

Read More »

Betfred and Betway place emphasis on SG in marketing partnerships

IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …

Read More »

ASA lands blow on Betfred for Anthony Joshua social media posts

SBC News ASA lands blow on Betfred for Anthony Joshua social media posts

Betfred has been ordered to remove three posts on X, formerly Twitter, featuring heavyweight boxer Anthony Joshua by the Advertising Standards Authority (ASA) due to the athlete’s extensive social media following. The ASA had challenged whether the social media ads were in breach of the CAP Code on gambling advertising, which prohibits the use of well-known individuals judged to have …

Read More »

Betfred ‘revolutionising’ retail sports betting in Central Maryland opening

SBC News Betfred ‘revolutionising’ retail sports betting in Central Maryland opening

Betfred has opened a new US retail sportsbook at Long Shot’s in the Capital Region of Central Maryland.  The British bookmaker has detailed that its betting amenities and the new location include 12 self-service kiosks, with a selection of beers on tap for bettors to choose from whilst betting on sports.  Aiming to ‘revolutionise’ the retail sports betting scene in …

Read More »

Betfred and SIS maintain commitment to greyhound racing content

SBC News Betfred and SIS maintain commitment to greyhound racing content

SIS (Sports Information Services) has signed a new deal with Betfred, ensuring that the operator retains access to its global, round-the-clock greyhound racing content. The latest extension provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland, and Mexico. This is in the aim of increasing engagement levels and …

Read More »

BGC: UK big five bookmakers racing media payments to rise by £30m

William Hill and PA Betting Services renew racing data deal

The financial contribution made to British racing by the country’s largest bookmakers is set to rise in 2024, according to the Betting and Gaming Council (BGC). Payments from Entain, Flutter Entertainment, bet365, 888/William Hill and Betfred will increase by £30m, the standards body and trade association revealed today. This ‘record cost increase to broadcast races’ will see the total payment …

Read More »

Betfred extends ‘bangers and mash’ Super League deal

Fed Done, Betfred, with Super League trophy

Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …

Read More »

Betfred makes changes to US leadership with Kresimir Spajic as CEO

Betfred USA, Grand Falls, Iowa

Kresimir Spajic has been confirmed as the new CEO of Betfred USA, the stateside-facing venture of UK heritage omnichannel operator Betfred. Betfred USA is currently active in 10 US states, and in the leadership position Spajic will be tasked with continuing the rollout of its strategy and operations across the country. From its headquarters in Warrington, Greater Manchester, Betfred has …

Read More »