Tag Archives: Betfred

Betfred expands trading arrangement with Betgenius

Betgenius has announced a ‘major coup’ for its sportsbook content and management services, after securing a ‘long-term trading partnership’ with UK  legacy bookmaker Betfred. The deal sees Betgenius trade in-play markets for major sports including the English Premier League, Football League and Scottish Premiership. Servicing a ‘five-year arrangement’, Betgenius will act as ‘primary in-play trading partner’ for Betfred, leading the bookmaker’s …

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Global Betfred secures Elite Casino US wagering commitment

UK bookmaker, Betfred has advanced its US-profile, confirming that it has secured a technology and operations arrangement servicing Elite Casino Resorts ‘Grand Falls’ Larchwood Iowa property. Subject to regulatory approval, Betfred will further act as lead wagering partner for Elite Casino Resorts, providing the US incumbent with full operational provisions for retail, online and mobile services. Betfred is currently partnered …

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Betfred expansion points towards Spain

Betfred has this morning confirmed that it will enter the regulated Spanish gambling market, having secured DGOJ licences to operate online B2C sportsbook and casino services. Entering 2019, the UK legacy betting group underlined its intentions to launch a Spanish online gambling business, seeking to diversify its market make-up and revenue channels. Confirming Betfred’s Spanish market developments, Group Chief Operating …

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Eugene Delaney: Racing Post B2B – Quality Control… Content as a betting discipline

2019 realities see bookmakers face the toughest operating and market demands, as incumbents fight for betting scale efficiencies. Operating in cut-throat times, Eugene Delaney Director of Racing Post B2B details to SBC readers the importance of treating ‘content as a discipline’, having secured Betfred as the first content partner of  Racing Post B2B provisions. _________________ SBC: Hi Eugene, can you detail …

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Betfred deepens Racing Post commitment launching ‘Betfinder filters’

Betfred has confirmed that it will deepen its audience engagement partnership with Racing Post B2B, launching the ‘Betfinder’ feature across its digital verticals. Powered by Racing Post data and insights, Betfinder allows horseracing customers to filter and condense bet selections to their preferences, in-turn allowing bookmaker customers to increase market interactions and efficiencies. “Betfinder is a filtering tool that allows …

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Sportech delivers on ‘Ascot World Pool’ project

London-listed racing and wagering systems supplier Sportech Plc has announced that it successfully delivered the new “Ascot World Pool’, completing a ‘commingling project’ undertaken for major racing stakeholders Betfred Totepool, Ascot Racecourse, and Hong Kong Jockey Club. Launched at Royal Ascot 2019, the World Pool is a pari-mutuel betting pool designed to maximize liquidity by combining wagers from global Ascot …

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£120m retail costs see Betfred report second year of corporate losses

Filing its 2017/18 corporate accounts with Companies House, UK bookmaker Betfred has declared an operating loss of £40 million. Publishing its corporate performance for the year-ending 30 September 2018, Betfred governance has attributed circa £120 million in ‘exceptional costs’ attached to retail writedowns, as the bookmaker is forced to adjust to UK betting’s FOBTs £2 wagering reduction. The results see …

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Greyhound Board of Great Britain commits further funding to animal welfare

The newly-rebranded Greyhound Board of Great Britain (GBGB) has pledged to continue directing at least 75% of the funding it receives from the betting industry towards animal welfare, as detailed in its first year update. Earlier in the year, a number of the industry’s bookmakers agreed to voluntarily set aside funds to go towards greyhound racing. Betfred, Paddypower Betfair, Sky …

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Betfred backs deeper Racing Post content engagement

Betfred has optimised its retail-to-digital customer engagements after becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile properties. The update sees the bookmaker ‘amplify’ its existing relationship with the Racing Post, following a number of successful product launches enhancing Betfred’s retail and digital betting platforms. Lewis McMillan, Head of Digital Product at Betfred, describes …

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Betfred scores Vitality Netball World Cup sponsorship deal

UK bookmaker Betfred has confirmed that it has been chosen as the new primary sponsor for the upcoming Vitality Netball World Cup, which is set to take place in Liverpool next month. The high-profile partnership for Betfred marks the operator’s continued growth to its sports sponsorship network, with the Vitality Netball World Cup already reporting that its ticket sales recently …

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