Sport

Stake has formed an agreement with Sauber Motorsport’s Alfa Romeo Formula One Team. By growing a presence in racing, the online casino looks to broaden its demographic which will then enable it to diversify its fan base. Bijan Tehrani, Co-Founder of Stake, said: “We could not be more thrilled to join a legendary F1 team that shares with us the …

Codere has inked an agreement with Argentinian football team, Club Atlético Lanús, becoming an official sponsor from February onwards. The European and Latin American gaming and sports betting company’s branding is set to appear on the number of the Buenos Aires-based team’s official kit. The pair have maintained a relationship between 1999 and 2016, when Codere was for the first …

IMG has revealed it is producing Channel 4’s streams of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies for the next two years The sports, events and media company will create the live match feed and highlights show for the channel’s remaining 14 games throughout 2023 and 2024, starting with England’s European Qualifier against defending champions Italy …

The funding of UK racing is to be reorganised as the Horserace Betting Levy Board (HBLB) commits to a new three-year business plan to ensure long-term financial stability for all stakeholders.  The launch of the Business Plan had been delayed to 2023 due to the levy board factoring post-COVID realities, impacting the sport, government and British society. HBLB maintains its …

Sports betting and media company Rivalry has announced a partnership with Brazilian esports organisation RED Canids.  The deal will see the pair collaborate on various physical and digital campaigns which will focus on the team’s Counter-Strike: Global Offensive (CS:GO) roster and fanbase in a bid to reach and engage gaming followers. Luis Gonçalves, Brazil Lead at Rivalry, commented: “Our agreement …

The $3m Pegasus World Cup presented by Baccarat (G1) will be broadcast in over 135 territories through a partnership with HBA Media.  Legendary jockey Frankie Dettori will participate in the event, which marks the beginning of his international ‘swansong’ before his retirement at the end of the year. Featuring music performances from OneRepublic and Kygo, this year’s Pegasus event will …

As part of an expansion to the PGA Tour Integrity Program, the PGA Tour has announced that it is extending its relationship with Genius Sports. Integrity-monitoring services will now look to further proactively identify irregular contest-level, officiating and wagering patterns by conducting analysis across many data sets, through 2024. The Tour will continue to work with the London-based firm to …

A wave of turbulence is expected for the UK betting sector as firms prepare their Q4 trading reports with the Gambling Act review White Paper on the horizon, according to City Bet Club. The tipster service anticipates that despite the ‘bookie friendly’ turnover of the World Cup in November and December, high marketing costs associated with the tournament will negatively …

The FA has announced the suspension of Chris Maguire from all football activities for six weeks. The news is consequential of the Scottish player’s multiple breaches of the governing body’s gambling rules, and allegedly by placing 52 bets on football matches between 17 March 2017 and 12 February 2022. Maguire partially denied the charges and requested a personal hearing. Subsequently, …

MST (Media System Technologies) and XB Net have enhanced the scope of their Italy-facing partnership, expanding the former’s market reach. Specifics of the deal will see the duo work to develop a responsible horse racing business across online, mobile and retail betting verticals via 24/7 turnkey service. This suite of North American programming will be distributed to the company’s partners …