Sport

William Hill has become the official betting partner of the Randox Grand National Festival as a part of a three-year deal. The bookmaker is also being named the sponsor of three ITV-televised races during the three-day Festival at Aintree from 13 – 15 April 2023. These include the Grade 1 William Hill Aintree Hurdle on Thursday, the William Hill Handicap …

Genius Sports has announced a data distribution deal with professional American football league, the XFL. The sports technology company is set to gain access to the league’s exclusive data rights whilst also being named its free-to-play provider to give its network of betting and media partners the ‘fastest, most accurate feed of XFL data’. This means that brands and advertisers …

SIS (Sports Information Services) has announced a deal with the Hong Kong Jockey Club (HKJC). Six races on the $31.5m Saudi Cup race meeting will now be held at King Abdulaziz Racecourse on 25 February, becoming HKJC World Pool events. Michele Fischer, Vice President of SIS Content Services, said: “As the wagering distributor of The Saudi Cup since its inception, …

German football club Hamburger SV has announced an extension of its exclusive and official sports betting partnership with AdmiralBet. The 2. Bundesliga team will continue to give the operator branding opportunities on the video and LED boards around the Volksparkstadion.  Jonas Boldt, Board Member at HSV Fußball AG, commented: “The cooperation between HSV and AdmiralBet is characterised by reliability and …

The UK Gambling Commission (UKGC) has been cooperating with the government on the Gambling Act review White Paper, but cannot pre-empt what the White Paper will entail.  These were the words of UKGC CEO Andrew Rhodes, speaking to Racing TV via video link, where he was quizzed about the potential outcomes of the review and the dynamics on affordability checks. …

DAZN Group has finalised acquiring ELEVEN Group businesses, seeking to enhance its European football portfolio and in turn broaden its footprint in sports broadcasting.  As well as offering local sports content in Germany, Italy, Japan, Spain, Canada, US and UK, DAZN adds Belgium, Portugal and Taiwan to its list of territories.  Belgium includes the domestic football league (Jupiler Pro League) …

Vave has announced a partnership with Judd Trump MBE who joins the crypto betting brand as its new global brand ambassador. The snooker legend – who is one of only 11 players in the history of the sport to have completed the Triple Crown – will work with the operator as it continues to expand its global marketing efforts. A …

The British Horseracing Authority (BHA) has pledged to boost the prize funding of over 60 ‘development races’ during 2023. The commitment has been made by the BHA and breeding farms Darley and Juddmonte to enhance prize money for horses at the beginning of their careers and forms part of the BHA’s long-term sustainability programme for UK racing. In total 63 …

Kambi has reported the weekend’s Super Bowl LVII as its second largest turnover event of all time. The operator recorded a total of 25% of pre-game money placed on Bet Builder bets during Kansas City Chiefs’ triumph over the Philadelphia Eagles during the annual final playoff game of the NFL. Simon Noy, Kambi SVP Trading, commented: “Super Bowl LVII will …

SIS (Sports Information Services) is introducing flat race meetings from Italy as it grows its international content offering. The live betting services supplier is gaining 1,435 races annually – with horse racing action taking place three times a week – which has been labelled a ‘key addition’ to SIS’ output.  This aims to increase betting opportunities for operators, with the …