SBC News Voice of the Sports Betting Industry
Sportradar and FanDuel Group have confirmed the signing this week of a new official NBA data partnership which will run through to the end of the 2030-31 season. Under terms of the agreement, Sportradar will supply FanDuel with official NBA data and supplementary betting services for its sportsbook platform.
FanDuel has also agreed to extend its original August 2021 main data agreement with Sportradar through to September 2031, maintaining Sportradar’s designation as the “preferred data and odds supplier to FanDuel”.
According to a Sportradar statement, both firms will collaborate to enhance the sports betting experience through innovative products and offerings including, for the first time, the use of certain player tracking data to create props and support the growth of same game parlays.
FanDuel becomes the first North American sports betting operator to utilize Sportradar’s official NBA data following the global technology company’s landmark partnership with the NBA announced in November 2021.
Sportradar will provide the FanDuel Sportsbook with access to a comprehensive portfolio of betting products and betting entertainment tools, including live match trackers and betting widgets. Additionally, FanDuel’s US teams will begin to utilize Sportradar’s proprietary Live Channel Trading (LCT) product.
Carsten Koerl, CEO of Sportradar, said: “As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation.
“We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the US, while continuing to monetize our long-term partnership with the NBA. This deal demonstrates the value of our strategy in delivering products and services on top of data rights.”
Christian Genetski, President, FanDuel Group, added: “FanDuel’s top priority is to provide a superior product experience to our customers. As we forged this deal, it was critically important that our commitment to NBA basketball and its official data be tied to substantial reinvestment in product innovation and enhancements that will ensure FanDuel retains a market leading NBA offering.
“We’re excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical element to a successful customer experience, and one we now have long-term stability with moving forward.”
Sportradar’s data rights partnership with the NBA makes it the exclusive worldwide provider of NBA, WNBA and NBA G League Data, beginning with the 2023-24 season and running through the 2030-31 season.
