Wolves welcomes 6686 Sport as sleeve sponsor

Ahead of last night’s Premier League opener at Old Trafford, Wolves introduced 6686 Sport as the club’s new sleeve partner.

The link-up was originally formed earlier this year, with 6866 Sport also becoming the club’s official Asian betting partner. 

The gambling company’s branding has featured on first-team sleeves during pre-season friendlies, in both the home and away kits.

Danny Chen, Brand Manager of 6686 Sport, commented: “We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionise the world of sports betting. 

“With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.

“By combining our vast experience and love for the game, we are dedicated to delivering an unparalleled betting experience that exceeds expectations. Prepare for an extraordinary journey where passion, innovation, and expertise converge to shape the future of sports betting.”

Asia has been highlighted as a key region for the top-flight side, therefore the partnership provides an opportunity to support each other’s growth and connect with the continent’s football fans.

Furthermore, 6686 Sport will also feature on the club’s double row LED advertising system during all Premier League games at Molineux.

Meanwhile, the operator has also promised to create ‘unique content’ with the Wolves first-team.

“We are delighted to formally welcome 6686 Sport to the club ahead of our first Premier League fixture at Old Trafford on Monday night,” added Russell Jones, General Manager for Marketing and Commercial Growth at Wolves.

“This deal represents the biggest sleeve sponsorship in the club’s history and also demonstrates the growing strength of the Wolves brand in Asia and our ability to secure exciting new commercial partners in the region.

“We’re looking forward to the 2023/24 season alongside 6686 Sport, and I look forward to seeing the 6686 Sport branding in place at Molineux for our first home Premier League fixture against Brighton this weekend.”

The gambling firm was also recently announced as the official regional partner of AS Monaco in Asia, covering the next three seasons.

The gambling firm will now benefit from visibility on LED panels during the Ligue 1 club’s home games that broadcast in Asia.