6686 Sport has been named the official regional partner of AS Monaco in Asia, covering the next three seasons.
The gambling firm will benefit from visibility on LED panels during the Ligue 1 club’s home games that broadcast in Asia.
Danny Chen, Brand Manager of 6686 Sport, stated: “We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco. The collaboration between two organisations aims to combine industry expertise, innovation and a love for the game.
“As both organisations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations.
“With the safe, reliable, and diversified services of the 6686 Sport Platform, we aim to bring the utmost sports and entertainment experiences to the fans.”
6686 Sport has also detailed its plans to offer its users exclusive content created with the players.
The pair look to aid each other’s growth in Asia and aim to connect with the continent’s football fans.
“We are very pleased to start this collaboration with 6686 Sport, a company with which we share the ambition to be innovative and pioneers in the digital and new technologies field,” added Ben Lambrecht, CEO of AS Monaco.
“This new regional partnership confirms AS Monaco’s international appeal, particularly in Asia. It will also enable us to strengthen our presence on this continent and bring us closer to Asian football fans.”
The top-flight side continues its development in the Asian continent, particularly in China where it has more than 3 million followers on its Sina Weibo and Douyin accounts.