SBC News Voice of the Sports Betting Industry
José Mourinho has been named a Brand Ambassador for newly launched football gaming, betting and media platform, Football.com.
An icon in the sport, Mourinho will provide his expertise and insights with the aim of enhancing the overall experience for football and gaming fans.
The current A.S Roma Manager will also be doing exclusive monthly articles, where he will speak of some of his favourable moments of his illustrious football career, as well as his personal life.
The group has detailed that these articles will offer ‘unique behind-the-scenes perspectives, valuable insights into the world of football, and captivating anecdotes’.
Elias Gallego, VP of Business Development for Football.com, stated: “We are thrilled to welcome José Mourinho to the Football.com family.
“His partnership with Football.com will undoubtedly elevate the entertainment, betting and gaming experience for our users, providing them with unrivalled content and an immersive platform that celebrates the beautiful game of football.”
The company has stated that the collaboration marks a ‘significant milestone in the world of football and igaming’.
Furthermore, the pair will also develop branded games, which will include football-inspired challenges.
Mourinho also commented on his new role as Ambassador: “Football has been my passion and my life, and I am delighted to be associated with the category-defining platform Football.com as their Brand Ambassador.
“Together, we aim to redefine football-themed online entertainment, offering fans an experience like no other.”
