Stats Perform has strengthened its position in the professional tennis world by extending its exclusive agreement to collect and distribute official WTA Tour data and live streams to licensed sportsbooks until the end of the decade.
The extension of the long-running deal means that live scores, stats and content from the top tier of women’s tennis will be available to Stats Perform’s global network of betting operator partners.
Marina Storti, CEO of WTA Ventures, welcomed the news and predicted the agreement would have benefits for both fans and professional tennis players.
“The data and insights [Stats Perform] provides are an important part of our plans to drive fan engagement through product innovation and enriched experiences,” said Storti.
“The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”
The partnership has already seen the development of a host of new fan-engagement products, including AI-enriched Opta metrics like clutch points and win probabilities, AI-enriched live streaming features such as instant highlights and tailored insights that display on-screen during games, and full coverage of outer courts and qualifiers.
Alex Rice, Chief Commercial Officer at Stats Perform, said he was “honoured” to continue the relationship with a “highly progressive and professional sports organisation”.
“We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content,” Rice added.
“Even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”
The deal is the latest success for Stats Perform, which has extended its data rights contract with the English Premier League, the English Football League and Scottish Professional Football League, and become the official data partner for top-flight Swiss football in recent months.