SBC News Voice of the Sports Betting Industry
ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool.
The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing.
The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and seeks to promote the unique engagement of the V75 racing pool, which is reported to be “played by over one million Swedes every year.”
Hosted on Saturdays during Sweden’s trotting season, V75 is ATG’s biggest racing pool taking place across the racing venues of Svensk Travsport. Participants must pick seven Saturday winners to win the V75’s totalised jackpot, a prize that multiplies the punter’s stake across the total number of fixtures raced on Saturdays.
In 2022, ATG revamped its Saturday schedule to maximize audience participation in the V75 pool.
2024 will see ATG launch its new omni-channel sportsbook platforms powered by Kambi Group, who is tasked with aligning and enhancing the operator’s offering for its 1,500 retail points and online sportsbook.
Signing off ATG’s new nationwide campaign, Head of Marketing, Peter Dennbrink, commented: “I look forward to developing our new V75 concept in the coming years. There is so much here that captures the feeling of the thrill of the trot.”
