Sport

William Hill has announced that Eric Cantona will head its newly launched marketing and advertising campaign, ‘Who You Got?’. As it makes its debut ahead of the start of the 2023/24 season, Premier League and Manchester United legend Cantona will ‘be at the forefront’ of the above the line (ATL) campaign, as well as its online, digital and social advertising across …

KICK has been named the shirt sleeve sponsor of Everton FC for the upcoming Premier League season. The streaming platform’s logo will debut on the shirt sleeves of the club’s senior men’s team for their pre-season friendly against Sporting Lisbon on 5 August. Everton women’s and Under-21s teams will also sport the KICK brand on their sleeves for the 2023/24 …

Altenar has partnered with WSF Odds to incorporate the Rome-based provider’s goalscorer odds and pre-match player props onto its platform. The sportsbook and igaming software supplier will now be able to offer its customers a ‘wide range of markets’ across football competitions in Europe and America, including goal scorers, team props and player props. Stella Avgoustidi, Account Manager at Altenar, …

The Women’s World Cup is now underway, and bookmakers expect strong engagement with the tournament amid a period of growth for the sport.  However, with backlash against the FA due to the England women’s team not receiving bonuses, questions have been raised about continuing hurdles in the way of the continuing growth of the women’s game. Speaking with SBC News, …

A succession of new partnerships and continuing of long-term client relationships has driven  strong trading performance for BetMakers Technology Group during Q4 of the 2023 financial year. At the close of the three month period ending 30 June 2023, the ASX-listed betting technology supplier declared cash flow of $41m, driven by a 5% quarter-on-quarter increase in cash receipts to AU$24.8m …

EPIC Risk Management has been named the new primary sponsor of Slough FC’s away kit. With the logo of the gambling harm minimisation group displayed on the front of the newly released shirts, it aims to spread awareness of its prevention programmes, strategic advisory and training. Notably, the firm already includes the club’s Manager, Scott Davies, who is a Programme …

Unibet has partnered with Spotlight Sports Group (SSG) as the bookmaker becomes the title sponsor of the Racing Post’s ‘Morning Dash’ preview show throughout the Qatar Goodwood Festival. The programme will be filmed live every morning from 1-5 August and will feature Unibet offers, boosts and ambassadors such as Classic winning trainer Richard Hannon Jnr and multiple Group 1 winning …

Spreadex has announced that it has become the UK betting partner of Blackburn Rovers ahead of the 2023-24 season. The three-year deal will also see the operator have signage in the Jack Walker Stand and digital advertising around Ewood Park. Andy MacKenzie, Head of Marketing at Spreadex, said: “We are really pleased to have partnered with a club with such …

10bet and Lamontville Golden Arrows have announced a sponsorship agreement which covers both the club’s main and reserve teams over the next three years.  The operator’s logo will now be placed on the front of the shirt of the South African football team’s home and away kits. A spokesperson for the club said: “As Lamontville Golden Arrows we are delighted …

OlyBet has announced that it has become the title sponsor of the 2023 FIM Speedway GP of Latvia in Riga.            The Estonian operator will be placed ‘at the heart of the action’ as the series returns to the country after a six-year absence for the sport’s 100th anniversary season.  Corey Plummer, Chairman and CEO of OlyBet and Olympic Entertainment Group …