SBC News Voice of the Sports Betting Industry
William Hill has revealed that it has become Aston Villa FC’s official in-stadium betting partner for the next two EFL seasons.
The collaboration sees the pair enhance the matchday experience for fans, with the operator offering betting facilities inside the Premier League team’s Villa Park stadium.
“We’re thrilled to be teaming up with Aston Villa and to be delivering our unrivalled retail betting experience, along with some exciting offers and opportunities, to Villa supporters,” commented Liam McKee, William Hill Director of Media & UK Creative.
“You can always count on Villa Park to provide a unique atmosphere and we look forward to adding to fans’ matchday experience over the next two seasons.”
Furthermore, in terms of fan engagement, there will be exclusive offers and promotions introduced from William Hill for followers of the top-flight side, including access to match tickets and club merchandise.
Nicola Ibbetson, Aston Villa Football Club Chief Commercial Officer, highlighted: “William Hill are an industry leader, so we are naturally delighted to be welcoming them into Villa Park.
“As one of the world’s leading sports betting brands, their retail betting offering is set to enhance the matchday experience for Villa fans.”
In August this year, Villa also named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.
Similarly, the pair now look to provide fans with an ‘immersive online and offline interactive service’.
