SBC News Voice of the Sports Betting Industry
Sportradar has launched an artificial intelligence and machine learning-driven social engagement solution – Sportradar Virtual Stadium.
The solution looks to help sportsbook operators to connect more deeply with bettors and ‘enrich the user experience’ throughout the upcoming World Cup in Qatar, particularly trying to create a personalised betting experience.
Operators will be able to choose which social components to include in their set-up and tailor the contents to the interests and preferences of their customer base.
Furthermore, the sports data company has outlined that it will “provide bettors with the opportunity to socialise with their peers and share the live sports experience by participating in conversation and friendly debate on betting content, pre-match build-up and on the pitch action”.
This will allow operators to interact with bettors as well as develop their own online communities, aiming to gain a deeper understanding of customer behaviour. The launch will be available to gambling firms worldwide.
“Built upon our more than 20 years’ experience in the data space and an unrivalled tech stack, the Sportradar Virtual Stadium solution is helping operators maximise the full commercial potential of this winter’s global football tournament,” said the company’s Managing Director of Betting Entertainment Tools, Blaz Zitnik.
“By combining innovative engagement tools with deep end user insights, operators can deliver a personalised soccer experience that engages their customers for longer periods of time and increases loyalty.”
Sportradar Virtual Stadium is the first engagement solution to utilise game-specific chat rooms for upcoming and live matches, free-to-play betting opportunities, fan polls asking for opinions on hot sports topics and cheer-metres that highlight how fans are reacting to a particular match occurrence.
