KICK has been named the shirt sleeve sponsor of Everton FC for the upcoming Premier League season.
The streaming platform’s logo will debut on the shirt sleeves of the club’s senior men’s team for their pre-season friendly against Sporting Lisbon on 5 August. Everton women’s and Under-21s teams will also sport the KICK brand on their sleeves for the 2023/24 season.
It has been revealed that Bijan Tehrani and Ed Craven, Co-Founders of Stake.com, (Everton’s current front-of-shirt gambling sponsor) are investors in KICK.
To mark the new partnership, Everton and KICK will aim to ‘enhance the matchday experience’ with a range of activities that will bring fans closer to the club.
Akhil Sarin, Director of Acquisition for KICK, said: “Partnering with Everton is an exciting step forward for KICK.
“We are a young, ambitious brand and to join forces with a global football powerhouse will do wonders for us. We can’t wait for Everton fans and the football community to see what our platform has to offer and the incredible content that will be showcased there.”
KICK joins the Premier League club’s portfolio of partners, with the streaming brand now featuring across Everton’s digital spaces, as well as at Goodison Park, Walton Hall Park and the Finch Farm training complex.
The agreement will see Everton step into KICK’s world of global streaming and esports by collaborating with some of the world’s most recognised content creators – on a platform that has 15 million registered accounts. KICK has more than 80 million site visits per month.
The platform has attracted some of the world’s top entertainers such as Drake and high-profile chess player Hikaru Nakamura.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, added: “We’re really pleased to announce and launch this innovative partnership with KICK.
“Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.
“We look forward to working with KICK and presenting new opportunities for our supporters while providing valuable global exposure for KICK as they continue their impressive growth.”
KICK’s future growth strategy includes further developing its esports offering. The platform recently entered into an exclusive co-title partnership with Sauber Motorsport’s Formula 1 Esports team, as well as Alfa Romeo F1 Team KICK Esports.