Eric Cantona becomes face of William Hill’s Who You Got? campaign

William Hill has announced that Eric Cantona will head its newly launched marketing and advertising campaign, ‘Who You Got?’.

As it makes its debut ahead of the start of the 2023/24 season, Premier League and Manchester United legend Cantona will ‘be at the forefront’ of the above the line (ATL) campaign, as well as its online, digital and social advertising across the UK and Ireland,

The British bookmaker has underlined that it is implementing a more ‘disruptive and distinctive’ marketing strategy.

Alexis Zamboglou, Managing Director of UK & Ireland at William Hill, said: “The start of the new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.

 “In order to meet this immense demand, we are making a real splash with our new football season campaign, ‘Who You Got?’, which will be headed by one of the footballing greats in Eric Cantona.”

Kicking off on 2 August, the campaign will incorporate several marketing features in the aim of generating excitement around the sporting calendar and drive engagement for the brand’s ‘EPIC Value’ products. 

“When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation, Eric is the perfect fit to front our distinctive campaign.”

Furthermore, creatives featuring 57-year-old Cantona will also be seen at several of William Hill’s flagship out-of-home sites across the UK and Ireland.

In detail, the gambling company has said that the campaign adds a new element to its ‘Brotherhood’ brand position by executing a “bolder creative designed to spark football conversations within both betting and non-betting scenarios”.