Slough FC highlights gambling risks with EPIC as away shirt sponsor

EPIC Risk Management has been named the new primary sponsor of Slough FC’s away kit.

With the logo of the gambling harm minimisation group displayed on the front of the newly released shirts, it aims to spread awareness of its prevention programmes, strategic advisory and training.

Notably, the firm already includes the club’s Manager, Scott Davies, who is a Programme Facilitator.

Paul Buck, CEO of EPIC Risk Management, said: “There’s a special personal connection between EPIC and Slough Town thanks to Scott Davies and therefore we’re delighted to support the direction he’s looking to take the club as the new away shirt sponsors.

“We’ve enjoyed our working relationship with Ashley Smith and the A23 Football Group since they became the majority owners of the club and their vision to give something back to the local community is something that resonates with us.”

The company also detailed how it aims to help people make ‘better-informed decisions and remain safe from gambling-related harm’. 

EPIC was founded in lived experience and almost 50% of their staff have lived through their own experiences of problem gambling and gambling harm.

Earlier this month, EPIC explained that it would like to see consultations for the UK gambling white paper take a prevention-based strategy to minimise gambling-related harm, as well as take into account those that have been affected by gambling harm.

“We exist in order to take the problem out of gambling and are proud that our identity will travel on the road with Slough this season,” Buck continued.

“We hope that our presence on the away shirts will help to prompt questions about who we are and what we do, in order to raise wider awareness of gambling-related harm and the effects it can have on people from all walks of life.”

SBC Sponsorship Director, George Harborne, added on the new partnership: “It is a pleasure to see EPIC take on the sponsorship of the Slough FC away jersey in what is clearly the further strengthening of ties between club staff and leadership, and the industry-leading gambling harm prevention consultancy.

“With EPIC already working with major rights holders and operators internationally to raise awareness and combat gambling harm through their programmes and initiatives, it is great to see grassroots sport also represented through this new partnership.”