SBC News Voice of the Sports Betting Industry
Spreadex has announced that it has become the UK betting partner of Blackburn Rovers ahead of the 2023-24 season.
The three-year deal will also see the operator have signage in the Jack Walker Stand and digital advertising around Ewood Park.
Andy MacKenzie, Head of Marketing at Spreadex, said: “We are really pleased to have partnered with a club with such a proud history, but equally with exciting ambitions for the future.
“We’re delighted to be part of Rovers’ journey moving forwards and are already planning a series of competitions and content to keep Rovers fans engaged via our social channels, plus looking at ways to help support local club community initiatives.
“UK-based and established since 1999, at Spreadex we have a number of Rovers fans within our own staff base and we can’t wait for the new season to get up and running!”
Although a Championship side, the deal will come to an end as the Premier League reduces the coverage of gambling companies from the 2026/27 season onwards.
“We are delighted to welcome Spreadex on board as another new commercial partner for the 2023-24 season,” added Rovers Chief Executive, Steve Waggott.
“Award-winning Spreadex will join a range of other new partners for the forthcoming season and we are looking forward to working with their team to further develop and strengthen our partnership over the coming months.”
Also this month, SIS (Sports Information Services) decided to take its CS:GO content live with Spreadex.
Described as ‘high-integrity, event-based’ video game content, the SIS offering now provides Spreadex with high-frequency events where gamers face off in 2v2 battles on the popular esports title.
