Marketing

The Swedish Gambling Authority (Spelinspektionen) has launched a new two-week nationwide campaign which will raise awareness of the country’s gambling regulations. The campaign will begin in late December and will last until early January, with ads to feature outdoors, on locations such as billboards, print media and on digital channels. Anders Sims, communications manager at Spelinspektionen, commented: “By telling people …

Sponsoring a major sports league such as La Liga can allow betting operators to promote core values such as betting integrity and responsible gambling initiatives. Speaking to Mikel López de Torre, chairman of Jdigital, at September’s Betting on Sports, he explained some of the advantages associated with the Jdigital sponsorship of La Liga, and how events such as the upcoming …

Midlands based tipster platform Tipstrr.com has been acquired by intent marketing specialist Natural Intelligence for an undisclosed sum. The sports betting tips platform, founded in 2014 by Damien Fearn, Andy Jones, and Liam Cooper, will be the latest addition to the Natural Intelligence platform which currently includes BetterPlay. Tipstrr co-founder Fearn, who serves as the platform’s chief executive, added: “I’m …

Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has been named as the premier sponsor for the World Football Cup 2020, strengthening its partnership with the Confederation of Independent Football Associations (CONIFA).  Sportsbet.io’s sponsorship of the tournament, which will take place in Skopje, the Republic of North Macedonia, follows the CONIFA Sportsbet.io European Football Cup 2019, which was hosted in the Republic of …

Ukrainian-based FavBet has signed unbeaten European senior and world junior champion Filip Hrgović as its new brand ambassador as part of a new two-year agreement. As part of the partnership, Hrgović’s boxer shorts will be branded with FavBet logo and the boxer will also work alongside the operator in developing many projects related to corporate social responsibility. Oleg Smityuk, Head …

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

Stockholm-listed industry affiliate marketing network Raketech Group Plc has confirmed the appointment of Klas Winberg as new Chief Marketing Officer (CMO). Winberg joins Raketech’s executive management team from competitor Catena Media, where he formerly served as VP of Sales & Marketing, leading the firm’s commercial disciplines. A proven industry leader in player acquisition, market development and developing effective marketing strategies, Winberg …

Three-time Olympic ski jump medallist Martin Schmitt has joined Peter Schmeichel as part of the STS ‘Bet with the Leaders’ campaign.  Together with the legendary former Manchester United and Denmark goalkeeper, Schmitt – who won ski jumping gold for Germany in 2002 – will help to drive the STS international expansion through TV and digital platforms in all markets in which …