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Howzat: SportNation.bet partners with England’s Barmy Army

SportNation.bet, the sportsbook owned and operated by Argyll Entertainment, has partnered with the Barmy Army, England’s internationally renowned cricket supporters club.

Brokered by Reg & Co., the deal was officially launched at the Barmy Army Awards ceremony on the second day of the first ever day/night test match in the UK between England and West Indies at Edgbaston, hosted by England fan-favourite Monty Panesar.

With hundreds of betting markets across multiple sports, including odds on England Cricket, SportNation will provide Barmy Army members with an entertainment destination to bet on sports, get the inside line and earn “money can’t buy” rewards.

Paul Burnham, Co-Founder and Managing Director of the Barmy Army, said: “We are very excited to be teaming up with SportNation on this new venture, we are looking forward to seeing the new betting platform they are bringing to the punter amongst us.”

Stuart Tilly, CEO of SportNation, added: “We are always striving to liven up our customers’ gaming experience with exclusive rewards, content and experiences they won’t find anywhere else online. In partnering with the Barmy Army, we’re looking forward to creating a truly compelling gaming destination for cricket fans as well as helping to promote the sport to a wider sports-loving audience.

The Barmy Army unites the most passionate England cricket fans by providing them with match tickets, official tours, travel advice and access to international matches across the country, along with exclusive newsletters and behind the scenes content.

The world of cricket is an interesting betting market, with concerns over integrity on an international level, but exactly how to embrace the sport from a betting perspective is just one of the topics that will be discussed in a newly added cricket session on the second day at Betting on Sports.

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