Three-time Olympic ski jump medallist Martin Schmitt has joined Peter Schmeichel as part of the STS ‘Bet with the Leaders’ campaign. Together with the legendary former Manchester United and Denmark goalkeeper, Schmitt – who won ski jumping gold for Germany in 2002 – will help to drive the STS international expansion through TV and digital platforms in all markets in which …
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Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …
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Spanish online gambling trade association Jdigital has communicated that it has reached consensus amongst its partners, who will adhere to new advertising/marketing ‘control measures’ strengthening its code of conduct. Jdigital’s new provisions have been approved by the DGOJ’s joint committee on gambling standards, conduct and activities, a research body monitoring the behaviour and ethics of licensed gambling enterprises operating across …
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PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured AsianLogic flagship betting subsidiary Dafabet as a new marketing client. Updating stakeholders, AsianLogic confirms that PartnerMatrix will power the affiliate marketing programmes of Dafabet and its subsidiary brand Nextbet, upgrading the online bookmaker’s all-around player acquisition capacities. Following a competitive review, AsianLogic has selected PartnerMatrix as affiliate …
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International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor. McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.” The campaign, which was created by Canadian director Angelo Merten and …
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LeoVegas will show its support for Responsible Gambling Week by replacing the LeoVegas logo on the Leicester Tigers shorts for this weekend’s Premiership match against London Irish with the Responsible Gambling banner. Responsible Gambling Week, which runs from 7-13 November, is a cross-industry initiative to promote safer gambling in the UK and Ireland. It has been set up to create …
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Racing Post will help drive audience engagement and interest in a revamped Tote by providing its comprehensive range on content services to operator UK Tote Group, optimising the promotion of the ‘Tote Ten to Follow’ game relaunch. The partnership sees Racing Post provide full support of Tote products and services across print and digital platforms and will supply the pool …
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Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge. SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …
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Leading Canadian sports betting portal CanadaSportsBetting.ca has launched an exclusive betting market, which will enable the public to bet on ‘US President Donald Trump’s lies and mistruths‘. Referencing the Washington Post ‘Trump Fact Checker’, which to date has indicated that the US’ 45th President has made 13,435 false/misleading claims whilst in office, CanadaSportsBetting.ca believes it has North America’s most engaging political …
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STS, Poland’s biggest betting operator, has signed up legendary goalkeeper Peter Schmeichel to drive its new ‘Bet with the leaders’ campaign. The former Manchester United and Denmark stopper will serve as a global ambassador for the campaign, which also includes a refreshed logo and visual identity for STS. It has been designed to drive the company’s international expansion through television, …
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