Marketing

Further requirements published in Greece’s approved new gambling bill, will require affiliate marketing partners to register and pay a €1,000 licensing fee with the Hellenic Gaming Commission (HGC). This October, following a year of deliberation, the Greek Parliament progressed final amendments of its new gambling bill, which will introduce a modern regulatory framework for online gambling services. Serving as lead …

Peter Hutton, Facebook’s Director of Sports Partnerships, has detailed that the US social media and technology giant is developing a strategy to help cover ‘underserved sports’. As reported by Broadcast Now, Hutton told Sportel Monaco exhibition audiences that Facebook platforms would be better served to tap up niche audiences attracted to sports which have limited coverage across traditional mainstream media …

La Liga football club CA Osasuna is being pressured to end its relationship with shirt sponsor KirolBet. At the Pamplona club’s ‘public assembly’, Osasuna’s membership passed the decree that the club should terminate all agreements with ‘compromising partners’. The assembly saw numerous members speak out against KirolBet as shirt sponsor, stating that Navarra’s biggest football team should not be sponsored …

Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has strengthened its presence in Brazillian football after securing a sponsorship agreement with Clube de Regatas do Flamengo.  Sportsbet.io has previously signed a three-month betting partnership with the club, which primarily focused on media and digital activations.  The extension to the agreement will see the sportsbook boost its investment into the sponsorship of the team, …

New ad-network ‘onload media ’ has launched its services seeking to become a leading player in online gambling advertising for regulated market incumbents. The onload network is founded by acquisition marketing expert Justin Chamberlain, a former executive of Sky Betting and Gaming games studio Core Gaming and mobile ‘reverse auction’ platform BidNation. In its mission statement, onload details that it seeks …

When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. It’s a brand new competitive landscape where everything’s up for grabs, the competitors are yet to be determined, and the first order of business is to acquire as many players as you can, as fast as you …