British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …
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Fun88 has strengthened its network of partnerships after being named the official partner for the Hero Caribbean Premier League (CPL) 2020 season. Under the terms of the agreement, Fun88 will work alongside the CPL to deliver ‘exciting content for fans to enjoy’, while also boosting the cricket tournament’s engagement. . Jamie Stewart, Commercial Director of the CPL, stated: “It’s a …
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DACH bookmaker Interwetten has been named as the main sponsor and naming rights partner of the Greek Super League as part of a three-year agreement. The partnership, which will run until the end of the 2022/23 season, will see the league rebranded to become the ‘Super League Interwetten’, with the betting company due to be integrated into the official league …
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Crystal Palace FC has secured a new partnership with W88 which will see the online gaming brand become the front-of-shirt sponsor for the Premier League team. Under the terms of the agreement, the W88 logo will feature on the front of the Club’s adult home, away and third shirts. Steve Parish, Crystal Palace FC Chairman, said: “We are delighted to …
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Betway has secured a sponsorship extension with CD Leganés which will see the gambling operator act as the main sponsor for the team during the upcoming season. The agreement, which was initially signed in 2018, comes at a time when the Spanish Ministry of Consumer Affairs is considering proposals which will toughen up regulations on betting companies, including restrictions to …
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Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game. Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’. Launched …
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Kansspelautoriteit (KSA), the Netherlands regulatory authority for gambling, has issued a market warning stating that it will not tolerate ‘COVID-19 gambling advertising’. The KSA stated that it has taken 14 direct actions against unlicensed online operators advertising ‘Corona-Free Gambling messages’ during national lockdown. René Jansen, KSA Chairman, said that the regulatory agency will ‘apply the heaviest penalties’ against offending operators, …
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Rafi Ashkenazi, the former Chief Executive of The Stars Group, has joined BlueRibbon Software as its strategic advisor, supporting the B2B marketing platform provider in strengthening its foothold across a range of global gaming markets. BlueRibbon praised Ashkenazi’s expertise in the igaming industry, and hopes that his experience from holding a series of c-suite management positions will ‘add to the …
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Dafabet has grown its portfolio of English cricket teams after securing two new sponsorship agreements with the Durham and Sussex county teams. The new partnerships, facilitated by SEM Global, preempt the Vitality Blast T20 campaign and will see the operator’s name feature prominently on the two teams’ shirts. As part of the agreement with Sussex Cricket, Dafabet’s logo will feature …
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DACH bookmaker Interwetten will grow its brand exposure in Nigeria after securing former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. Yakubu will represent the brand in the Nigerian market, and will be integrated into all advertising activities, both online and print, for the betting group. Interwetten’s entry into the Nigerian sports betting market, was …
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