Dafabet secures two-year partnership with fast-growing Foxes

Asian-focused bookmaker Dafabet has boosted its football status by agreeing a two-year official betting partnership with the 2015/16 Premier League champions Leicester City.

The partnership, designed to further Leicester City’s international presence, will see Dafabet branding across both LED advertising boards and interview backdrops at the King Power Stadium. The global betting brand will also be pushing special price boosts on all the club’s games this season.

John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: “As we enter the start of the 2017/18 season, we’re very happy to have now partnered up with Leicester City.

“Everyone is aware the club are one of the six teams to have won the Premier League, the most watched football league in the world. What many won’t know is the level of support worldwide they’re now attracting is one of the fastest growing in the game.

“With this in mind, and given our aim to continually grow our presence in sports sponsorship, we look forward to working together and achieving our common goals.”

Harj Hir, Leicester City’s Head of Partnership Engagement, added: “We’re delighted to establish this partnership with Dafabet, who already have a strong presence in the sports industry.

“We have a fan base of more than 10,000,000 supporters around the globe on our social media channels – the seventh largest in the Premier League. In partnership with Dafabet, we look forward to using this platform to work together towards achieving our collective goals through engagement.”