SBC News Voice of the Sports Betting Industry
Ladbrokes has announced its second football betting partnership of the day, confirming that it has agreed to become the ‘Official UK & Ireland Bookmaker Partner’ of English Premier League side Leicester City FC.
Seeking to push its brand and products to Premier League fans this 2017/18 season, Ladbrokes will gain high exposure throughout Leicester City’s King Power Stadium (capacity: 33,000).
Francis Callejon, Head of Commercial Acquisition at Leicester City Football Club, commented on the parntership: “We are proud to welcome Ladbrokes into our family of partners. The partnership with one of the UK’s leading betting brands meets our aim of attracting the strongest partners in order to deliver the best services to our fans. Ladbrokes share our passion for the game and we have a number of exciting plans to enhance the overall supporter experience.”
Beyond match day coverage, Ladbrokes marketing detailed that its brand’s exposure would be pushed through Leicester City social media and digital channels.
Ladbrokes Head of PR, Jessica Bridge, backed Leicester City as partner: “We are very excited at Ladbrokes to be forming this dynamic partnership with Leicester City Football Club as another enthralling Premier League season gets underway.
“ It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”
