SBC News Voice of the Sports Betting Industry
Ladbrokes has announced that it will be the ‘Official UK Betting Partner’ of Premier League football club Burnley FC.
Continuing to expand its profile within English football, Ladbrokes marketing has secured a three-year deal with The Clarets. The partnership will also see Ladbrokes provide betting points at Burnley’s Turf Moor stadium (capacity: 22,000).
The partnership will also give Ladbrokes a prominent presence on Burnley FC’s official club website and social media channels to support betting activity prior to all games, including LED advertising, advertising on the giant screen, and in the match-day programme.
Burnley FC Commercial Director, Anthony Fairclough, added: “We are extremely excited to announce this deal with our new UK betting partner Ladbrokes.
“This will create a lot of new experiences for the fans, which will be delivered by Ladbrokes, and some exciting offers during the course of the seasons to come.
“We look forward to welcoming Ladbrokes and not only will it involve major exposure at Turf Moor, it will see a full betting service offered to the fans through the concourses, as well as their branding on the Cricket Field Stand, which was previously sponsored by David Fishwick.”
Further to its sponsorship, Ladbrokes marketing detailed that it would support Burnley FC community and grassroots football initiatives.
looking forward to the partnership Ladbrokes Head of PR, Jessica Bridge commented: “We are very excited at Ladbrokes to be forming this dynamic partnership with Burnley FC as another enthralling Premier League season gets underway.
“It promises to be an exciting season ahead for the club and we would like to wish the manager, the players and all the fans the very best of luck.”
