Earlier this year, five of the biggest operators in the UK, along with members of the Betting and Gaming Council, confirmed that they will provide £100m worth of funding to improve treatment services via GambleAware. However there are still questions regarding the best way to spend the money to ensure that it can sustain the industry and provide the ultimate …
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The global health pandemic has caused shockwaves across the entire gambling industry, with widespread restrictions imposed on retail operations forcing companies to shift their focuses towards other avenues, albeit temporarily, to sustain themselves during this tumultuous year. But as live sport starts to resume and retail bookmakers start opening up their stores, the discussion has turned towards how the industry …
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The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators. Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny. Speaking on the ‘Future …
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A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track. An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …
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Online gambling operator Betway has been confirmed as the exclusive sport betting partner of Hertha Berlin as part of a three-year agreement. The partnership, according to Betway, was brokered by SPORTFIVE and demonstrates its commitment to the German market and the Bundesliga. Commenting on the deal, Anthony Werkman, Betway CEO, said: “Our brand is well known among football fans in …
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Fulham FC has confirmed that Gibraltar betting group BetVictor will serve as its ‘main team sponsor until the summer of 2022’. Agreeing terms on a two-year sponsorship, the BetVictor brand will be displayed on the front of Fulham’s first team and women’s playing kits.In addition, the bookmaker will be named as the club’s main team partner, with its logo also …
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TOTO, the Netherlands lottery sportsbook brand, has secured a sponsorship agreement with four football clubs in the Women’s Eredivisie. PSV, ADO Den Haag, sc Heerenveen and FC Twente have all signed a three-year agreement with the sportsbook brand. This latest agreement, according to TOTO, elevates the brand’s support for Dutch football. Commenting on the new partnership, Arno de Jong, Chief …
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AGCOM, Italy’s federal communications and advertising authority, has launched an investigation into Google, which will determine whether its search engine has acted in breach of the country’s ban on gambling advertising. The inquiry will look into subsidiary trading units Google Inc, Google Ireland Limited and Google Italy after a series of adverts from foreign gambling operators were shown in Google …
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Kaizen Gaming has strengthened its senior leadership after confirming that Ioannis Koutrakos will become the new Group Marketing Director. Koutrakos, who will take responsibility for marketing and communication projects that involve both Stoiximan and Betano brands across all markets, will take over from Chris Tzalavras who is now Head of Commercial for Stoiximan. Celebrating his new appointment, Koutrakos said: “I …
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Isle of Man betting group Celton Manx has confirmed the appointment of West Indies cricket icon Dwayne Bravo as the first cricket ambassador for its flagship SBOTOP sportsbook brand. Bravo is recognised as one of Caribbean cricket’s best ever ‘all-rounders’, representing the West Indies in all formats of the sport, spanning a career of 256 test caps and 120 one-day-internationals. …
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