Marketing

Genius Sports Media, the publishing and advertising arm of Genius Sports has partnered with marketing optimisation platform OtherLevels to develop a unified, omni-channel and personalised marketing solution for betting incumbents. The partnership will see Genius Sports Media become the exclusive distributor for direct sales of OtherLevels in-play messaging components for the betting sector. In addition, Genius Sports Media will bolster …

International news media agency PA Media Group has launched its new unit ‘PA Betting Services’ offering sports betting content, data and editorial services for the industry’s diverse stakeholders. “Betting Services will act as a one-stop destination for multimedia betting content and services for existing customers and key target markets like the USA and Africa,” said PA Media as part of its launch …

Interregional Sports Group (ISG), the lead sponsorship agency for Formula 1 racing, has confirmed that 188BET has secured a five-season agreement to become the ‘Official Sponsor’ of F1 Asia events. The partnership sees the 188BET brand secure exclusive coverage across the Asian broadcast market during the F1 season, which in 2020 will featurie motorsport’s first Hanoi Vietnam Grand Prix on …

Svenska Spel has continued its corporate mandate of investing in sports development, after confirming that it has become a principal sponsor of the International Ski Federation‘s (FIS) newly founded ‘Ski Tour 2020’ cross-country skiing championship. Forming part of the FIS World Ski 2019-2020 calendar, Ski Tour 2020 is cross-country skiing’s newly reformed ‘Nordic classic series’ format, hosting its race stages across …

The Advertising Standards Agency (ASA) has pulled a Betway advert after it was deemed to be in breach of advertising regulations. The advert in question, which was shown on 19 October 2019, was challenged after it featured 20 year old England footballer Declan Rice. Under current advertising regulations, betting operators are prohibited from featuring under-25s which play a ‘significant role’ …

Sports betting platform and systems provider Kambi has kicked off 2020 with the launch of its new ‘Partner with Confidence’ marketing campaign. The campaign, which will be complemented by a brand-led video, will be tailored towards emphasising Kambi’s reputation as “the industry’s trusted sports betting partner.” Gerard Starkey, the firm’s Marketing and Communications Director, commented: “A key factor why Kambi …

Stockholm-listed LeoVegas AB has continued to restructure its marketing leadership, after confirming the appointment of Johan Rikner as new Digital Marketing Director. Detailed as a key leadership appointment for 2020 directives to Swedish business news source Resume.se, Rikner is the former founder of Nordic native and press advertising publisher Nyheter365 (‘News365’) – a business acquired by Stockholm marketing group Mediaplanet in …