Ladbrokes joins Sheffield United’s Premier League mission

Ladbrokes has joined Sheffield United’s Premier League mission after agreeing a three-season deal to become the club’s new Official Stadium Betting Partner.

The multi-channel betting and gaming brand has also gained a prominent presence on the Championship club’s social media channels to support betting activity prior to all games.

This is in addition to the package of match-day advertising and branding opportunities at Bramall Lane, including advertising around the stadium’s perimeter, on the new ADi jumbo screen and within the match-day programme.

Meanwhile, supporters of Sheffield United FC will be able to access exclusive Ladbrokes offers and promotions throughout the season, including several ‘money can’t buy’ experiences such as training ground visits and signed club merchandise.

Jessica Bridge, Ladbrokes Head of PR, said: “We are very excited at Ladbrokes to be forming this dynamic partnership with Sheffield United Football Club as they embark on their mission to be promoted to the Premier League. It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”

Sheffield United FC Head of Commercial Paul Reeves added: “We are very much looking forward to working with Ladbrokes and giving the supporters access to a well-known high street betting partner, who will work with the Club to ensure that match day betting services are delivered with the supporter experience very much at the forefront of their offer.”