Marketing

Aston Villa has named LT as its new principal and official betting partner for the current campaign, ahead of the betting and gaming brand’s impending UK launch. Under the terms of the deal, LT’s logo will appear on the sleeves of first team jerseys for all forthcoming matches during the 2020/21 season. Ronald Tan, LT CEO, commented: “We are both …

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes winning batsman continue as a brand ambassador until 2023. Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind-the-scenes access. Paul Adkins, Marketing and Operations Director at …

Optival LTD, a data-first approach performance marketing company and comparison product specialist, has recently launched a new version of its Top Betting Apps (TBA) website, which puts the spotlight on betting apps and all things mobile betting related. As a result of the newly launched version of the TBA site, mobile users can enjoy a more enhanced UX, including better …

Sportsbet.io, part of the Coingaming Group, has secured a three-year official betting partnership with three-time Premier League (PL) winners Arsenal FC. Sportsbet.io, already a shirt sponsor for fellow PL team Southampton FC, is a sportsbook combining “cutting-edge technology with cryptocurrency expertise”. This latest partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. The …

Irish digital marketing software company Xtremepush is reportedly seeking acquisitions worth up to €15 million after successfully raising €4.25 million in funding from Beechbrook Capital. The acquisition strategy, according to co-founder and chief executive officer Tommy Kearns, will support the organic growth of the company and help ‘put boots on the ground’ in the US. “Our strategy is to continue …

Virtual Live Racing (VLR) has confirmed that it will be sponsoring Irish jockeys Jack and Paddy Kennedy for the 2020/21 racing season. As part of the sponsorship, the two jockeys will feature the VLR logo on their racing silks, increasing brand awareness of the virtual product. Commenting on the sponsorship, Jack Kennedy said: “I’m really excited to be sponsored by …

Fortuna Dusseldorf has secured a new, exclusive sponsorship deal with the Gauselmann Group which the duo has lauded as a ‘long-term and close cooperation’. Under the agreement, Gauselmann will become the gaming partner of the club, building upon an ongoing collaboration that includes stadium sponsorship. The partnership will be led by Merkur, a division of the German gaming giant, which …

Betway has secured an extension to its worldwide betting partnership with Cricket West Indies (CWI) which will run until 2022. The renewed agreement will see Betway continue as the official betting partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home Series matches. Commenting on the agreement, Anthony Werkman, Betway CEO, said: “Cricket is a …