Maltese-based sports betting company Interwetten, has become the premium betting partner of Bundesliga team TSG Hoffenheim until June 2020.
The new deal will see the Sportwetten logo appear at Hoffenheim’s Rhein-Neckar-Arena and on the clubs social media, television and advertising channels.
The first game at the newly-branded stadium will take place this evening when Hoffenheim host Jurgen Klopp’s Liverpool in a crucial Champions League qualifier.
Werner Becher, spokesperson for the Interwetten Board of Directors said: “TSG Hoffenheim is an extremely attractive partner for us, not only because of the development of the club into one of the top players in Germany and the consequent first Europapokal participation in this season. The club has the fourth place in the Bundesliga of the previous season emphasised that he has an excellent future perspective.
“TSG Hoffenheim is the German flagship in the sponsoring pool for Interwetten and guarantees excellent brand awareness thanks to a comprehensive sponsoring package with a large brand presence for Interwetten.”
Dr. Peter Görlich, Managing Director of TSG Hoffenheim added: “We are very pleased to have gained a partner in Interwetten with outstanding importance for the German-speaking sports betting market, since the company has been setting new standards and innovative ideas for its industry, we are convinced that we have chosen an ideal partner.”