Marketing

Frankfurt-listed online betting operator bet-at-home AG has confirmed that it has renewed its betting partnership with Rhineland Bundesliga football club Schalke 04 for a further two seasons (contract expires end of Bundesliga 2017/18). The German focused betting operator did not disclose any financial details regarding the partnership. However bet-at-home marketing were pleased to renew its longest standing betting partnership with …

William Hill has signed a deal with Matchroom Sport to be the title sponsors of IBF World Heavyweight Champion Anthony Joshua’s (MBE) next three fights. The new agreement follows on from William Hill’s sponsorship of AJ’s last two fights against Dillian Whyte and Charles Martin. Joshua (16-0-16 KO) defends his title for the first time at the O2 in London …

Ladbrokes has extended its support of the Professional Darts Corporation (PDC) as the new title sponsors of the Ladbrokes World Series of Darts Finals, with tickets for the two-day tournament set to go on priority sale today. Ladbrokes returned to darts sponsorship in 2016 as title sponsors of the Ladbrokes Sydney Darts Masters, which will be held in August. In …

Betsson AB subsidiary NordicBet has extended its existing partnership with the Swedish Hockey League (SHL), the highest division of professional ice hockey in Sweden by becoming official sponsor of SHL season 2016/17. NordicBet upgrade its sponsorship having served as SHL official betting partner since 2014. Announcing its partnership, NordicBet marketing stated that it was pleased to extent its profile within …

Fantasy sports platform Mondogoal announced today that it has signed an agreement with Italian gaming giants, SISAL Group SpA and Lottomatica Scommesse S.r.l, to create a partnership which’ll mean theirs is the largest DFS network in the country.  Rome-based Lottomatica is the world’s largest lottery operator. Its portfolio includes the Italian National Lottery as well as various other gaming services and …

Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …

  UK-based sports betting exchange Smarkets has announced that it has re-launched its affiliate and partnership platform with industry digital marketing software provider Income Access. Utilising Income Access’ affiliate management platform and ad-serving technology, Smarkets will aim to boost its marketing and promotional coverage within its core UK market promoting its 2% exchange fee on winning transactions. Presenting its new …

A 25 year old man from Manchester has claimed victory against Razor Ruddock after scoring 14 penalties against the football legend in the city centre last night. The winner, Callam Gardner, will now walk away with £100 for every penalty scored at this year’s Euros.  LeoVegas.com organised the tournament to celebrate the launch of its new Sportsbook offering, LeoVegas Sport. To enter, …

Durham County Cricket Club has announced Winner Sports as its new official betting partner.  The terms of the partnership will mean that Winner creates exclusive offers and markets for Durham CCC as well as the Emirates Riverside featuring Winner Sports branding. To celebrate the partnership Winner Sports will offer a number of Durham related betting markets to get behind the Riversiders’ Specsavers …

Esports company Gfinity Plc has announced a new sponsorship deal with razor and personal care products giant Gillette. Gillette will involve itself via the launch of a new football focused esports tournament that’ll include a£15,000 prize pot, though surprisingly it’s Pro Evolution Soccer 2016 and not FIFA which the players will be competing in. ‘The Gillette Championship’ will see gamers compete in a 24 team tournament, …