Marketing

To celebrate this year’s Grand National, bookmaker Coral has staged its own aquatic version of the race at the Liverpool Water Sports Centre featuring six graceful flyboarders dressed as jockeys and holding model horses’ heads as they flew towards the finishing line. The 300m race, that took place beside the Mersey against a backdrop of Liverpool’s most iconic buildings, saw …

New UK-licensed online casino PlayOJO (PlayOJO.com) has launched its first ever UK TV advertising campaign ‘Not Bad for an Online Casino’.  The campaign has been created by London creative marketing agency 101 and stars British actor Geoff Bell star of movies’ ‘The Business’ and ‘Green Street Hooligans’. ‘Not Bad for an Online Casino’ will be broadcast on Channel 4, Sky and …

UK-based sports betting data provider TXODDS has confirmed its first ever sponsorship deal with undefeated British and Commonwealth middleweight champion, Tommy Langford. Already a supplier of real time odds data and statistics to leading betting organisations and professionals, TXODDS hopes that the agreement will highlight its specialist data to an even wider audience, and promote an advanced portfolio of products …

Ahead of this weekend’s start of the 2017 Formula One season (Australian Grand Prix – 26 March), European bookmaker Unibet (Kindred Group) has appointed former F1 World Champion racer Mika Häkkinen as its new Brand Ambassador. Known as ‘the Flying Finn’, Häkkinen is considered one of F1’s greatest ever drivers having secured back-to-back world championships in 1998 & 1999. The twenty-time …

Gibraltar-based gambling group Mansion Group (Mansion) has this week unveiled the rebrand of its flagship online casino brand, Casino.com Casino.com one of the industry’s oldest online casinos will feature a new website and logo forming part of Mansion’s wider group marketing strategy of re-communicating its subsidiaries and assets. Mansion marketing detailed that Casino.com had been repositioned with a new user-friendly …

Professional Darts Corporation (PDC) Chairman Barry Hearn has confirmed that bwin will be sponsors of the Grand Slam of Darts in Wolverhampton for the next two years. The Grand Slam of Darts, a cross-code event for both PDC and British Darts Organisation (BDO) players, was introduced in 2007 and sees 32 players competing across nine days, with a round-robin group …

Bringing innovation and player engagement to its retail betting shops, bookmaker William Hill has launched a series of interactive shop window takeovers promoting its Cheltenham Festival 2017 offers and market odds. The project led by Leeds-based retail and leisure marketing agency Savvy, will see William Hill promote a live in-store campaign utilizing interactive holograms of racehorse and jockeys. The horses …

Sky Bet Italia (Sky Betting & Gaming) has today confirmed that it will enhance its digital marketing campaigns and onsite player engagement services with Betgenius marketing provisions. Partnering with industry data, software and content specialist Betgenius, SkyBet.it will push to drive player engagement and personalised messaging as the operator seeks to expand its profile and coverage within the licensed Italian …

Champion Hurdle-winning jockey Noel Fehily has signed a deal to become brand ambassador for affiliate site Bet Bonus Code until the end of the 2016-17 National Hunt season. The 41-year-old, who has ridden more than 1,000 winners, will provide daily blogs throughout the Cheltenham Festival, where he is set to partner Buveur D’Air, Unowhatimeanharry and Neon Wolf. Fehily will then …