Marketing

The latest marketing news for the gambling industry

The ASA raps Ladbrokes over misleading Euro 2016 promotion

SBC News The ASA raps Ladbrokes over misleading Euro 2016 promotion

Ladbrokes has been reprimanded by the Advertising Standards Authority (ASA) for a misleading advert published on its news microsite during Euro 2016, in relation to the Group B game between England and Wales. The online promotion stated you could get ‘Get 6/1 for England to beat Wales OR Get 12/1 for Wales to beat England’, with a maximum £10 stake, which would …

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LAC conference moves to the ExCel

SBC News LAC conference moves to the ExCel

Industry affiliate news publication iGB Affiliate has announced that next year’s edition of the London Affiliate Conference (LAC) is moving to the ExCel to accommodate surging demand. More than 5,000 delegates are expected at the ExCel in London for the world’s largest igaming affiliate conference between the 9-12 February 2017, a 10% rise on the 4,555 which attended 2016’s event …

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A £5 free bet has appeared – 888Sport unleashes Pokemon Go-esque betting game

SBC News A £5 free bet has appeared - 888Sport unleashes Pokemon Go-esque betting game

Bookmaker 888Sport has showed its innovative side by releasing a Pokemon Go inspired betting game for mobile.  The game allows users to hunt down free bets to catch. These will be situated around football stadiums throughout the UK and whilst the game is tied in with its relationship with four Championship clubs; Birmingham City, Nottingham Forest, Brentford and Preston North …

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LeoVegas offers the chance to spend a penny

SBC News LeoVegas offers the chance to spend a penny

Online Sportsbook provider LeoVegas.com has launched an innovative interactive toilet-based ad campaign to celebrate the launch of the 2016 Premier League. The game will challenge men to see how many virtual penalties they can score during Premier League matches while using the urinals at over 60 bars and pubs throughout the UK. The concept involves the simple installation of a …

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West Ham pens principal partnership deal with Betway

Betway. Super Group

West Ham United has announced the renewal of the Club’s partnership with principal sponsor Betway. The new deal is the largest sponsorship agreement in West Ham’s history. The club’s original deal with Betway was agreed in February 2015, and evidently both parties have been happy with the deal so far. West Ham’s Vice-Chairman Karren Brady hailed the agreement as further evidence of the …

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Tempobet partners with Middlesbrough FC

SBC News Tempobet partners with Middlesbrough FC

Online sportsbook Tempobet has penned a deal to become an Official Betting Partner of newly-promoted Middlesbrough Football Club.  This is the latest in a line of club partnerships Tempobet has agreed this summer and it follows on from deals with Burton Albion, Man City, Barcelona and Real Madrid. Brazilian superstar Roberto Carlos also became an ambassador for the bookmaker. This particular …

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FUN88 nets Spurs Asia & Latin America betting partnership

SBC News FUN88 nets Spurs Asia & Latin America betting partnership

Asian-focused online bookmaker FUN88 has furthered its presence in English football by securing a two-year ‘Official Betting Partnership for Asia and Latin America’ with North London Premier League football club Tottenham Hotspur. Fun88 secures its second English football partnership having been official shirt sponsor of Burnley FC for the 2014/15 Premier League season. The partnership gains Tottenham Hotspur’s second betting …

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William Hill replaces Barclays as the FWA title sponsor

SBC News William Hill replaces Barclays as the FWA title sponsor

William Hill has replaced Barclays as the title sponsor of the Football Writers’ Association (FWA) in a three-year deal. The bookmaker has agreed the deal after enjoying a successful tier partnership with the FWA since 2013, which included the production of a weekly podcast. Patrick Barclay, New FWA chairman, said: “We’ve enjoyed a great working relationship with William Hill over the …

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Southampton joins the Official DFS partner trend via Premier Punt

SBC News Southampton joins the Official DFS partner trend via Premier Punt

Southampton FC is delighted to announce that Premier Punt has become the club’s Official Fantasy Sports Betting Partner. The Edinburgh based social gaming and betting company has signed a multi-year deal deal with the Saints ahead of the 2016/17 campaign.  Founded in 2013, Premier Punt specialises in ‘No Commitment’ fantasy football betting, meaning users can play weekly, daily or on …

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