Marketing

Betfair has further increased its marketing presence in English football by securing a betting partnership with Leicester City FC for the upcoming Premier League Season 2015/2016. The operator add Leicester City FC as a marketing partner, having secured Premier League betting partnerships with Sunderland AFC and Aston Villa FC. Betfair sports betting and igaming services will be promoted throughout the …

NetBet has signed a one year betting partnership with West Bromwich Albion. Well known in Europe and with growing success in the UK, NetBet has a track record of delivering football sponsorship deals in France. The website provides an online sport betting service that provides fans a wide range of markets for a number of competitions. It is not the …

Coral will sponsor Norwich FC’s Barclay Stand at Carrow Road Stadium (capacity – 27000) for the upcoming 2015/2015 Premier League season. Since Carrow Road was built in 1935, the Barclay Stand has been the spiritual home of some of the Club’s noisiest and most passionate supporters over the decades. The Barclay stand will retain its historic name but will be …

London creative strategy agency Cubo, has been awarded Betfair’s brand management account ahead of the start of the new Premier League season on 8 August. Cubo will launch and manage the operator’s first ‘above-the-line’ campaign for the start of the English football season titled “More to Play For”. The campaign will utilise multiple media channels including TV, Radio, Press and …

TEAM FA has released the latest version of the AccaTracker iOS app, the largest independent football results and bet-tracking app. The app is in its third iteration, with headline features including the ability for a user to build accumulators across 100 football leagues, bet placement with the major sportsbooks, live results tracking and real-time notifications. Jamie Knowlson, CEO and co-founder …

Bookmaker Betfred has launched a new TV advertising campaign covering a range of sporting events and featuring owner Fred Done. Seven new commercials have been produced and they feature nine different sports. The adverts were shot on location at Haydock Park Racecourse, Old Trafford Cricket Ground, Nottingham Greyhound Stadium, Widnes Vikings’ stadium and Liverpool Olympia. Betfred’s Head of Marketing Gemma …

Caesars Interactive Entertainment (CIE) has announced an agreement with Income Access, to provider affiliate/partnership platform and player acquisition services . The new affiliate program for CIE’s Nevada and New Jersey-facing real-money online poker brand WSOP.com and online casino brands CaesarsCasino.com and HarrahsCasino.com will be powered by the Income Access platform and managed by the company’s affiliate managers. Following Nevada’s regulation …

Cherry Gaming owned Scandinavian affiliate network Game Lounge has signed an agreement to acquire a prominent Finnish affiliate’s domains, including nettikasinovertailu.info, netticasino.eu, onlinecasinofindr.com, nettipokeri.eu, nettiveikkaus.eu and nettibingo.eu for a price of €1,2M. In addition to incremental earnings, both Cherry and Game Lounge will gain a strong strategic position in Finland and profit from a larger and more significant presence in the market. The acquired affiliate sites will …

Ahead of the start of a new Ligue 1 football season on Friday 7 August, French licensed online gambling operator Winamax has confirmed exclusive partnership agreements with football clubs FC Nantes and Olympique Gymnaste Club Nice (OGC Nice).   Winamax confirmed that it had reached one year betting partnership agreements with both clubs. OGC Nice will additionally display Winamax branding …

CMC Markets,provider of spread betting and CFD trading has announced that they will be joining Land Rover BAR as Official Partner to help bring the America’s Cup home. The America’s Cup is the oldest international trophy in world sport, pre-dating the modern Olympic Games, the Ryder Cup and the World Cup. The America’s Cup started in 1851 with a race …