Updating the market, London AIM-listed mobile casino and social games operator Gaming Realms Plc has informed that it has entered into a strategic partnership with London digital marketing specialist agency Ayima. The partnership will see Gaming Realms hand over control of media buying and performance marketing subsidiary QuickThink Media Limited to Ayima. Ayima will now act as lead online marketing …
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Sky Bet launches #betterpenalties campaign for England
Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs. Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …
Read More »Better Collective adds Euro Predictor and BetNStream
Better Collective has added two new products – Euro Predictor and BetNStream – to its impressive Euro 2016 line-up designed to ensure punters don’t miss a match, tip or bet throughout this summer’s tournament. The free-to-play Euro Predictor, optimized for mobile and desktop, is already capturing fans’ imaginations as they compete for the €100,000 (£77,000) prize that will be awarded to the best predictors. …
Read More »Oddschecker signs up Robbie Fowler for Euro 2016
Liverpool legend and former England international Robbie Fowler has signed a deal with Oddschecker to become a brand ambassador for the duration of Euro 2016. The Premier League’s sixth highest goal scorer who finished his career in Thailand will be providing his views on England specifically and Euro 2016 in general via the Oddschecker platform. Both Fowler and Oddschecker will be hosting a …
Read More »Ladbrokes becomes official betting partner for the FA
The FA has announced a long-term agreement with Ladbrokes to become its new official betting partner. The deal, which will commence on August 1st 2016, will see the leading Ladbrokes’ relationship with The FA span the England team and The Emirates FA Cup. Under the terms of the agreement, Ladbrokes will benefit from premium brand exposure alongside England senior men’s …
Read More »Pinnacle Sports undertakes comprehensive rebrand to ‘Pinnacle’
Curacao and Malta-licensed online sports betting operator Pinnacle Sports has undertaken full corporate rebrand to ‘Pinnacle’. The rebrand follows this March’s news that Pinnacle Sports had purchased the URL domain www.Pinnacle.com from a Phoenix-based electronic components manufacturer for an undisclosed sum. Updating the market, Pinnacle leadership stated that it had launched “a new contemporary brand architecture and dynamic design style that …
Read More »Psycho promotes Betfred’s new Voice Bet app
Former England international and star of Euro 96 Stuart Pearce is the face, or rather the voice, of Betfred’s latest advert to promote its new app ahead of the Euros. The innovative app, which is available on both iOS and android, was developed in-house and allows customers to place their bets using voice recognition technology. The Betfred Voice Bet app will be launched …
Read More »Paddy Power delivers unofficial Scotland Euro 2016 anthem
Irish bookmaker Paddy Power has released its latest video; an (assumedly) unwarranted Euro 2016 anthem for Scotland. It features a host of Scottish celebrities including Michelle McManus, The Krankies, and ex-footballers Frank McAvennie and Andy Goram amongst a group marching through the rainy Highlands singing along with bagpipes and a drum keeping the rhythm. No Scottish stereotype is forgotten with a stand selling deep …
Read More »Arsenal and Betfair renew and expand partnership
It has been announced that Arsenal and Betfair have renewed and expanded their partnership until 2019. The new deal sees Betfair become the club’s Official Betting Partner in the UK, Europe, South and Central America. The terms of the expanded partnership also gives Betfair increased branding at all domestic fixtures played at Emirates Stadium and additional hospitality on a matchday …
Read More »bettingexpert launches €100,000 Euro Predictor
bettingexpert.com is challenging football fans to test their mettle ahead of Euro 2016 with the launch of a new Euro Predictor game – and there’s a €100,000 (£76,000) prize if predictors can get all the results right. Could it be the end of 50 years of hurt for England, or will Germany follow-up their World Cup triumph with European glory? …
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