Conall McSorley to lead racing product proposition at SIS

SIS (Sports Information Services) has promoted Conall McSorley as its new Head of Racing.

The supplier has put McSorley in charge of its racing product proposition with the aim of ‘shaping the strategy and direction’ across retail and digital channels.  

McSorley commented on his new title: “Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people.”

SIS also detailed how McSorley will work with stakeholders globally to develop the ‘best live racing offering’ for operators and end users while continuing to oversee SIS’ non-Americas international racing portfolio.

McSorley – who holds more than 20 years of experience holding several Senior Executive positions with betting operators and suppliers – will drive the continued development and delivery of the SIS racing offering.

Meanwhile, SIS carries over 35,000 horse races and more than 27,000 greyhound races annually, covering over 170 tracks producing 8,760 hours of highly engaging betting content for global operators.

“Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners,” added Andy Purkiss, Chief Operating Officer at SIS. 

“We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months, while adding value for our customers and rights partners.”