Marketing

Newly merged Paddy Power Betfair (PPB), continues its senior management restructure with the appointment of Ken Robertson to the new role of Advertising Director. Robertson a sixteen-year Paddy Power veteran, who has worked in numerous marketing and brand roles for the betting operator and its Australian subsidiary Sportsbet.com.au, has been promoted to the new role for the merged business. Robertson …

UK sportsbook Titanbet has secured a deal with Matchroom boxing to sponsor the return of ‘The Leeds Warrior’, Josh Warrington, at the First Direct Arena in Leeds this Saturday.  After Anthony Joshua’s victory on Saturday, all eyes will turn to Warrington this weekend and he opens at odds of 1/6 with Titanbet to successfully defend the WBC International Featherweight Title against Hisashi Amagasa. This is …

Betsafe has gone all out for its latest promotional campaign by creating what it believes to be the world’s greatest apartment for sports fans. Known simply as the Betsafe apartment and located in downtown Stockholm it includes a 65” Samsung 4k HDTV, two 40” Samsung Smart TVs and an extra tv-screen in the bathroom, rare sports memorabilia, a vintage USA World Cup 94 …

A group of three attendees at the Grand National on Saturday were asked to leave following a stunt in which they formed a human pyramid and unveiled a Paddy Power banner during the final moments of the race.  A photo of the stunt was shared on the bookmaker’s official Twitter page with the caption: “When the #GrandNational is taking a while …

Twitter has been announced as the surprise streaming service for NFL Thursday nights. The social media network won the ‘NFL Global Streaming’ bid competing against the likes of Yahoo, Amazon and Verizon Global. Twitter will be allowed to stream ten NFL Thursday Night matches (in conjunction with CBS and NBC broadcasts) to its worldwide user base of approximately 350 million. …

Sky Vegas have taken steps to promote a brand association with this week’s Grand National, by announcing a ‘Golden Ticket’ promotion in Liverpool that could net a lucky winner up to £10k. Bosses at the online casino have attached a winning Grand National ticket to a drone and released it from the skies. The ticket’s whereabouts is being tracked by GPS technology …

Betway has teamed up with the Professional Darts Corporation to become the title sponsor of this summer’s hotly anticipated World Cup of Darts. The 32-nation Betway World Cup of Darts, will be televised live on Sky Sports and broadcast worldwide from June 2nd to the 5th, and will see two-player teams representing their nation in the unique Pairs format as …

Football Index is a UK gambling licensed platform which the company describes as the world’s first football stock market. It’s a tradable market in football where users can buy and sell stocks in players, known as Futures, with real money, build up a portfolio and earn dividends with the overall aim of cashing out and selling at a profit. You can for example …

BetVictor has today announced Mr President as its new creative agency to work on the bookmaker’s Euro 2016 campaign, following a competitive pitch. Mr President, IAB Creative Agency of the Year, has been tasked with continuing to reinforce BetVictor’s ‘Simple As’ brand proposition which launched earlier this year. The site was given a makeover and the entire idea is focused …

European sports betting operator mybet.com has expanded its profile and coverage in West Africa by agreeing sponsorship terms with Ghana Premier League football club Sekondi Hasaacas FC. Hosting a press conference this Saturday, Sekondi Hasaacas governance unveiled mybet.com as its new season sponsor. The financial terms of the sponsorship were not disclosed, however mybet.com marketing revealed that it had been …