Ladbrokes announces World Series of Darts title sponsorship

Ladbrokes has extended its support of the Professional Darts Corporation (PDC) as the new title sponsors of the Ladbrokes World Series of Darts Finals, with tickets for the two-day tournament set to go on priority sale today.

Ladbrokes returned to darts sponsorship in 2016 as title sponsors of the Ladbrokes Sydney Darts Masters, which will be held in August. In addition, Ladbrokes will now be the title sponsors of the season-ending World Series of Darts Finals at Glasgow’s Braehead Arena on November 5 and 6.

The Ladbrokes World Series of Darts Finals will include the top eight players in the World Series rankings following the six international events in Dubai, Auckland, Shanghai, Tokyo, Sydney and Perth. They will be joined by a further 16 qualifiers, who will contest the first round of the tournament on Saturday November 5, before the top eight seeds enter ahead of its conclusion on November 6.

Barry Hearn, PDC Chairman, said: “We’re delighted that Ladbrokes will sponsor the World Series of Darts Finals. The World Series of Darts is growing year on year, and the inaugural Finals last November was a thrilling tournament which culminated in an outstanding final between Michael van Gerwen and Peter Wright. Given the ever-increasing standard of darts worldwide, we can look forward with excitement to November’s tournament and another great weekend of darts in Glasgow.”

Kristof Fahy, CMO of Ladbrokes, said: “We’re thrilled to be involved with the PDC once again at an incredibly exciting time for darts. We’re passionate about sport, we are constantly bolstering our sponsorship portfolio, and the addition of the Ladbrokes World Series of Darts Finals is something we’re immensely looking forward to.”