Better Collective Spotlight

Having described the Cheltenham Festival as “the biggest week in horse racing”, leading igaming affiliate Better Collective will provide its tipster community on bettingexpert.com with the best advice on which horses to bet on, where to bet and how to enjoy the action live. On the eve of the Festival, Joe Ryan, Video Production Lead for Better Collective, breaks down …

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

An established provider of free betting tips and valuable sports information, all created by a team of talented journalists, Betarades – part of the growing stable of Better Collective brands – has taken its output to the next level by converting some of the content into video. For the latest instalment in the Better Collective Spotlight series, the Greek firm’s …

The World Cup semi-final between France and Belgium came out as the top match in 2018 across the bettingexpert tipster community. The match finished 1-0 at the Krestovsky Stadium, as Barcelona’s Samuel Umtiti scored the only goal to take Les Bleus into the final. As part of the Better Collective Spotlight series, SBC News also learned that France’s subsequent victory over …

With over 10 years of experience, Wettfreunde has earned a reputation for housing some of the best German language content relating to sports betting insights and knowledge, while delivering a highly objective system determining an operator’s quality against a series of stress tests. The site, which translates to English as ‘for betting friends’, has quickly become the go to place …

Claus Jansson, Head of Sales for Better Collective, takes SBC News readers on a tour of SmartBets’ European operations, as the Better Collective Spotlight falls on the firm’s Scandinavian expansion, a bonus-based challenge for Swedish operators, legal challenges to the advertising ban in Italy, and building on its growing media profile in Germany. SBC: SmartBets expanded its Scandinavian horizons last …

In the third instalment of SBC’s Better Collective Spotlight series, we spoke to Philip Trampe, PR Team Lead for Better Collective, to get the inside line on bettingexpertLIVE. Trampe was on hand to tell us more about the site designed to showcase what the world is betting on in-play, including how punters can create tipster lists to shadow the top …

In the second instalment of SBC’s Better Collective Spotlight series, we cast an editorial eye over Sportwetten Test, a popular source of reviews for online sports bettors since 2010. We caught up with Martin Huber, Lead Content Manager of Better Collective Vienna, to discuss Sportwetten Test’s status within the Better Collective family, the role it plays within the affiliate space …

In the first of a new series – ‘Better Collective Spotlight’, SBC breaks down the marketing portals of leading industry affiliate publisher Better Collective. 2018 has been a marquee year for Better Collective’s enterprise, which has seen the company IPO on the Stockholm Nasdaq. SBC speaks to Lead Content Editor Karoline Hall on developing Better Collective’s first proposition, German-language casino …