Marketing

The latest marketing news for the gambling industry

UBet convicted of promoting drinking while gambling in NSW

SBC News UBet convicted of promoting drinking while gambling in NSW

Tasmanian based UBet has pleaded guilty to two advertising breaches, and become the first company in New South Wales (NSW) to be convicted of promoting drinking while gambling. Following an investigation by Liquor & Gaming NSW, UBet was successfully prosecuted in Downing Centre Local Court. Deputy Chief Magistrate Jane Mottley fined the company $3,300 and awarding costs of $4,500. As …

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Sky Bet extends Euro 2016 #betterpenalties campaign

SBC News Sky Bet extends Euro 2016 #betterpenalties campaign

As England prepare for the Euro 2016 knock out stages and a potential showdown with penalty nemesis Germany, penalty legend Matt Le Tissier has taken on the infamous German Robokeeper in a short film to show England how to do it. Sky Bet’s Making Penalties Better campaign, created with Sports PR and marketing agency Heavyweight Sports, has run a series of videos throughout …

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bet-at-home renews legacy betting partnership with Schalke 04

SBC News bet-at-home renews legacy betting partnership with Schalke 04

Frankfurt-listed online betting operator bet-at-home AG has confirmed that it has renewed its betting partnership with Rhineland Bundesliga football club Schalke 04 for a further two seasons (contract expires end of Bundesliga 2017/18). The German focused betting operator did not disclose any financial details regarding the partnership. However bet-at-home marketing were pleased to renew its longest standing betting partnership with …

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William Hill agrees sponsorship deal for Anthony Joshua fights

SBC News William Hill agrees sponsorship deal for Anthony Joshua fights

William Hill has signed a deal with Matchroom Sport to be the title sponsors of IBF World Heavyweight Champion Anthony Joshua’s (MBE) next three fights. The new agreement follows on from William Hill’s sponsorship of AJ’s last two fights against Dillian Whyte and Charles Martin. Joshua (16-0-16 KO) defends his title for the first time at the O2 in London …

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NordicBet extends Swedish Hockey League sponsorship

SBC News NordicBet extends Swedish Hockey League sponsorship

Betsson AB subsidiary NordicBet has extended its existing partnership with the Swedish Hockey League (SHL), the highest division of professional ice hockey in Sweden by becoming official sponsor of SHL season 2016/17. NordicBet upgrade its sponsorship having served as SHL official betting partner since 2014. Announcing its partnership, NordicBet marketing stated that it was pleased to extent its profile within …

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Mondogoal partners with SISAL and Lottomatica

SBC News Mondogoal partners with SISAL and Lottomatica

Fantasy sports platform Mondogoal announced today that it has signed an agreement with Italian gaming giants, SISAL Group SpA and Lottomatica Scommesse S.r.l, to create a partnership which’ll mean theirs is the largest DFS network in the country.  Rome-based Lottomatica is the world’s largest lottery operator. Its portfolio includes the Italian National Lottery as well as various other gaming services and …

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Fresh 8 nets Sky Bet personalised ad-serving partnership

SBC News Fresh 8 nets Sky Bet personalised ad-serving partnership

Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …

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Smarkets relaunches affiliate program with Income Access

SBC News Smarkets relaunches affiliate program with Income Access

  UK-based sports betting exchange Smarkets has announced that it has re-launched its affiliate and partnership platform with industry digital marketing software provider Income Access. Utilising Income Access’ affiliate management platform and ad-serving technology, Smarkets will aim to boost its marketing and promotional coverage within its core UK market promoting its 2% exchange fee on winning transactions. Presenting its new …

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LeoVegas Sport celebrates launch with Razor Ruddock penalty shootout

SBC News LeoVegas Sport celebrates launch with Razor Ruddock penalty shootout

A 25 year old man from Manchester has claimed victory against Razor Ruddock after scoring 14 penalties against the football legend in the city centre last night. The winner, Callam Gardner, will now walk away with £100 for every penalty scored at this year’s Euros.  LeoVegas.com organised the tournament to celebrate the launch of its new Sportsbook offering, LeoVegas Sport. To enter, …

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