Betting Innovation

Sportradar AG has added paid search intelligence to its ad:s service, allowing clients to optimise marketing campaigns for customers searching on betting and gaming-related queries. The update sees Sportradar announce the full coverage of ad:s for all core disciplines related to igaming marketing, enabling operators to leverage Sportradar’s granular data integrations. By incorporating live data feeds, such as real-time odds, …

B2B gambling conglomerate Kambi has released its latest statistical report examining betting activity during the 2024 Euros and Copa América. Data was measured through metrics provided by Kambi’s B2C operator partnership network.  When examining the teams that had the most punters backing them with a bet, Spain comes in first in the UEFA EUROS, followed by France as second and …

After three years in development, sports analytics platform SSTrader has released its AI chatbot tool that can predict the outcome of football matches. The Super Sports Predictor uses machine learning algorithms to base its decision making on a wide pool of data, giving bettors a new way to wager by providing them with real-time predictions on outcomes such as match …

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

World Cups are the pinnacle of the sports betting calendar to attract new customers and drive engagement, but with the 2022 tournament unusually taking place in the winter, what does this mean for betting trends? As operators prepare for the biggest tournament of the year, we spoke with multiple providers from the sports betting industry to examine how this year’s …

Sports fans are more educated and well-equipped than ever before, requiring stakeholders to ‘up their game’ with regards to content, according to Paul Every. In a discussion with Insider Sport, Stats Perform’s VP of Media Products provided a breakdown of the firm’s recent enhancements to its PressBox offering, covering the PressBox Live, PressBox Graphics and PressBox Video applications. Although many …