Betting Innovation

Sportradar amplifies ad:s marketing with Paid Search intelligence

SBC News Sportradar amplifies ad:s marketing with Paid Search intelligence

Sportradar AG has added paid search intelligence to its ad:s service, allowing clients to optimise marketing campaigns for customers searching on betting and gaming-related queries. The update sees Sportradar announce the full coverage of ad:s for all core disciplines related to igaming marketing, enabling operators to leverage Sportradar’s granular data integrations. By incorporating live data feeds, such as real-time odds, …

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Kambi sees Bet Builder demand rise during summer of football

SBC News Kambi sees Bet Builder demand rise during summer of football

B2B gambling conglomerate Kambi has released its latest statistical report examining betting activity during the 2024 Euros and Copa América. Data was measured through metrics provided by Kambi’s B2C operator partnership network.  When examining the teams that had the most punters backing them with a bet, Spain comes in first in the UEFA EUROS, followed by France as second and …

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Genius Sports: Brand or performance marketing? In gaming, the answer is both

SBC News Genius Sports: Brand or performance marketing? In gaming, the answer is both

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

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Alex Kornilov, BETEGY: Building a bridge between operators and media companies

Alex Kornilov, Betegy - SBC Summit Barcelona

The ever closer relationship between broadcasters and sportsbooks presents new opportunities to engage with players, but to take advantage of them requires innovative technology that can drive the on-screen narrative and give viewers simple ways to bet. BETEGY’s CEO Alex Kornilov believes his company’s AI-powered Broadcast product hits the sweet spot that delivers more engaging content for both media brands …

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Kwiff CEO Charles Lee: ‘You can’t pass complexity onto the customer’

SBC News Kwiff CEO Charles Lee: ‘You can’t pass complexity onto the customer’

Successfully making a market debut is a key challenge expanding operators must overcome, and strong technological support and coordination is paramount. In an interview with SBC News and GamblingTV, kwiff CEO Charles Lee, provided a breakdown of his firm’s tech stack and platform development and how this is applied to different market conditions.  A Malta-based enterprise, kwiff is active in …

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Stats Perform: ‘Empowering sportsbooks to become content hubs’ with PressBox

SBC News Stats Perform: ‘Empowering sportsbooks to become content hubs’ with PressBox

Sports fans are more educated and well-equipped than ever before, requiring stakeholders to ‘up their game’ with regards to content, according to Paul Every. In a discussion with Insider Sport, Stats Perform’s VP of Media Products provided a breakdown of the firm’s recent enhancements to its PressBox offering, covering the PressBox Live, PressBox Graphics and PressBox Video applications. Although many …

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