Marketing

888 Holdings online bingo brand Wink Bingo has announced the launch of digital magazine Winkly. The bingo operator states that it is the first magazine for “true bingo lovers”. The Winkly magazine will be hosted on URL winkly.winkbingo.com and is accessible to all bingo enthusiasts. Wink Bingo’s marketing team stated that the magazine would feature unique content and editorial such …

Gibraltar based bookmaker BetVictor will debut its latest TV advertising campaign ‘Simple As’ this weekend. The campaign created by London based agency VVCP Media, sees the operator replace its long term promotional character Maurice (played by actor Paul Kaye), as the firm takes a new creative approach to its TV marketing. Announcing the campaign, BetVictor marketing stated that it wanted …

Titanbet UK has announced that it has become the Official Betting & Gaming Partner for the £300,000 ‘Cash Converters Players Championship Finals’ PDC darts tournament. The PDC ProTour tournament set for the weekend of 27-29 November, brings together the top 32 players from the year’s Order of Merit in a televised (ITV 4) knockout format. The sell-out event hosted at …

Paddy Power marketing has released an online advertising campaign promoting its new mobile betting app, which it deems “too fruity” for TV. The campaign titled “Pocket Jostle” promotes the operators new iPhone app, depicting a series of characters who appear to be pleasuring themselves in public. London creative agency Lucky Generals composed the campaign which will be prompted throughout Paddy …

Isle of Man online betting operator 138.com has announced the launch of its affiliate marketing programme with Income Access. 138.com will begin to service its affiliate and marketing partners utilising Income Access industry marketing and acquisition platform for both its online sportsbook and casino products. To celebrate the launch, 138.com is offering affiliates who register with the programme a flat …

Betway has extended its marketing coverage within the sport of tennis by announcing that it has agreed terms with the International Tennis Federation (ITF) to become an sponsor partner for both Davis Cup and Fed Cup BNP Paribas tournaments. The terms will see Betway promoted as a main sponsor for the tournaments until 2018. The Betway brand was unveiled as …

Betfair has been announced as the new sponsor of the Tingle Creek Chase at Sandown in a two-year deal. The company is the first to use its status as an ‘authorised betting partner’ to reach an agreement to expand its sponsorship portfolio with Jockey Club Racecourses, owner of Sandown. Following the announcement of the initiative last month, JCR announced they …

La Liga giants Real Madrid have made history by becoming the first sports club with an ‘Official Story’ on popular social media platform, Snapchat. This is a continuation of Real’s efforts to expand their social media coverage. This will launch to coincide with El Clasico, the ever anticipated showdown between Barcelona and Real Madrid,  which takes place this weekend in …

Following an internal business review, Latitude Digital Marketing, a Callcredit division, is restructuring its business across its offices in Cheshire, London and Kaunas in Lithuania, to focus on its strength and capability in paid and earned media channels. As a result of the review, Rick Lamb has been appointed Head of Digital Operations and joins Latitude Digital Marketing from iProspect, …

Ahead of this Saturday’s ‘El Classico’ between Real Madrid vs Barcelona, social sports app developer Playabl has announced the launch of ‘Real Madrid Predictabl’ a free predication based game available on IOS, Google Android and desktop (http://realmadrid.playabl.com/). Developed in partnership with Real Madrid, the Predictabl app will allows fans to predict on football matches against friends, rivals, in-tournaments and against former …