SBC News Voice of the Sports Betting Industry
Checkd Group has appointed James Prosser as the technology-led sports betting specialist’s new Growth Consultant.
The move is designed to boost revenue generation potential ahead of a big summer for football, as Checkd asserted Prosser will be bringing a ‘fresh and innovative approach’ to product and content.
Alex Beecham, Managing Director at Checkd Media, commented: “James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth.
“With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the US.”
Prosser will take up a short-term role to focus on the quality of the user experience across all channels, providing a revamped and more customer-friendly product ahead of Euro 2024. This will comprise expanded bet types, improved customer journeys and better conversion for Checkd’s operator partners.
He has over 10 years of experience in the industry, which the company stated will add value to several teams across Checkd Group through gaining such ‘vast experience, knowledge and network’ in the affiliate space.
The ex-Spotlight Sports Group Affiliate Director and Co-Founder of Free Super Tips and myracing will also aid the team’s long-term strategy by diversifying traffic sources.
“I’ve long been impressed by how Checkd Group has performed predominantly through its social channels, so it was an easy decision to agree to join their team,” added Prosser on his new role.
“To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions.”
“I’m looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group’s digital offering.”
