Marketing

Following April’s news that Paddy Power Betfair (PPB) would seek to merge its media and advertising accounts, following a restructure of its group marketing leadership. UK marketing news source ‘Campaign Live’ today reports that PPB’s merged marketing account will be handled by MediaCom (for PPB planning & buying) and Lucky Generals (for PPB creative strategy). Merging its media assets, MediaCom …

Australian marketing news sources have reported that Tabcorp has called out for a review of its media planning and buying account as the operator looks to restructure its marketing division. Tabcorp will review its partnership with long-term incumbent OMD Australia, who have acted as its media planning lead for the past twenty years. It is understood that Tabcorp management carried …

Industry affiliate marketing and player acquisition software provider, Income Access continues its recent run of commercial partnership successes announcing that it has agreed to service the affiliate programme of Estonia-based gambling operator Olympic Entertainment Group (OEG). Updating the media, Income Access management detailed that OEG will relaunch its OlyBet brand affiliate programme utilising its igaming specialised marketing software. Regulated by the …

Betfred have signed up former England international Stuart Pearce to appear in an advert promoting its headline offer for Euro 2016. They will refund all bets on England to win the tournament if the Three Lions are knocked out in a penalty shoot-out. England, who are currently 9/1 with Betfred, have exited major tournaments six times via the dreaded penalty …

Industry marketing services and platform provider Income Access extends its product coverage within the African sports betting market by announcing an affiliate programme partnership with NairaBET. Montreal-based Income Access will fully service Nairabet’s affiliate marketing programme and online player acquisition provisions. Regulated by Lagos State Lotteries Board (Nigeria) and operating a tailored OPTIMA powered product, NairaBET has become one of …

Sportlobster will give fans the chance to win one million Euros this summer as it launches the €1 million Euros Predictor, which challenges consumers to predict the exact outcome of Euro 2016. Competitors will need to predict the 16 teams that will progress from the group stage, including their position, and then the teams progressing from each knock-out game from …

The UK Advertising Standards Authority (ASA) has reprimanded Irish bookmaker Boylesports for depicting a bonus incentive attached to an image of a hand nailed to a crucifix. The UK advertising watchdog declared that the bonus which was emailed to the operator’s player base the day before Eater Sunday was likely to have caused “serious offence”. The promotion additionally carried the …

With HBO’s Game of Thrones now into its sixth series and having sped past author’s George RR Martin’s original books, it’s anyone’s guess who will end up seated on the Iron Throne.  With the mammoth cult following of the show and book series leading to plenty of theories and predictions in its online fandom, bookmaker William Hill is allowing enthusiasts …

Paddy Power Betfair Australian online betting subsidiary Sportsbet (Sportsbet.com.au) has confirmed that it has renewed its biggest sponsorship partnership with the National Rugby League (NRL). Confirming the renewal, Sportsbet declared that it had extended its sponsorship until 2020 at a value of more than AUS $60 million (£30 million). Australian marketing news sources revealed that the operator had beaten an …

Stockholm-listed European sports betting operator Unibet, has ended its six-month search for a new European creative lead, announcing London agency Karmarama as winners of its account. In December 2015, Unibet marketing had called for a creative pitch asking agencies to handle the brief for its new European-wide advertising campaign. At the time Unibet’s agency Albion had chosen not to re-pitch …