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OpenBet’s CTO Florian Diederichsen shares his vision for the future of sports betting entertainment

OpenBet’s CTO Florian Diederichsen shares his vision for the future of sports betting entertainment

The global sports betting industry is entering a period of transition, moving towards a more sports entertainment-focused approach that will encompass a 360-degree view of fan engagement, according to Florian Diederichsen, Chief Technical Officer of OpenBet.  Speaking in an interview with SBC, Diederichsen outlined the ways in which entertainment is rapidly becoming the focal point of the user experience, with …

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SBC Leaders: Niels Onkenhout – ‘KOA playfield is yet to be settled’

Niels Onkenhout, Chief Executive of Nederlandse Loterij – the Netherlands state lottery – has stated that the legislative journey of the KOA Regime is nowhere near complete.  Speaking to Kelly Kehn, host of the SBC Leaders podcast, Onkenhout avowed that Dutch online gambling faces a critical period as to how the market will be reshaped by upcoming judgements. Of significance, …

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Stuart Hunter: ICE’s April return will mark next evolution of gambling’s biggest tradeshow

A GamblingTV exclusive this week saw SBC Managing Director Andrew McCarron interview Clarion Gaming counterpart Stuart Hunter (MD) on reawakening the ICE 2022 conference following its two-year hiatus under COVID-19 lockdown. Sticking to its mantra as global gaming’s ‘agenda-setter’, ICE 2022 was originally planned to be hosted at London’s Excel Centre in February. However, Omicron variant disruptions saw Clarion Gaming …

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Martina Åkerlund, Triggy: Changing digital consumption and US expansion

Triggy will strengthen its presence within the US market in 2022, the company’s CEO Martina Åkerlund told SBC, as it continues to expand its global footprint. During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact …

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Spotlight Sports Group: Navigating a complex sports betting ecosystem with BetTech

As the sports betting industry continues to grow and change, it can often be quite difficult to understand where each company ‘sits’ within the sector’s ecosystem. So in order to tackle this, Spotlight Sports Group recently launched its BetTech report.  Speaking at the recent SBC Summit North America, Spotlight Sports Group’s Head of B2B Marketing, Alan Davis, shed some further …

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Erik Nyman: Establishing EveryMatrix as a major US player

When establishing a US footprint, European companies must ensure that they localize their content for each individual state according to Erik Nyman, President of Americas at igaming software provider EveryMatrix. Speaking at the recent SBC Summit North America, Nyman expressed his belief that there will still be many surprises ahead for the US market as we begin to see more …

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Mikael Lijtenstein, AstroPay: Putting the customer front and centre to maximise European opportunity

customer

“What we have learned from the past is what we are using today to launch in Europe. We think it is always about putting the customer at the centre.” Mikael Lijtenstein is the CEO at AstroPay, whose business is best known for handling the local complexity for payment solutions in emerging markets, starting in Brazil back in 2009. However, as …

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Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io.  In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …

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William Woodhams, Fitzdares: Winning the long term game with customer experience

William Woodhams, Fitzdares: Winning the long term game with customer experience

Creating a more personalised customer experience has long been front and centre for Fitzdares, and according to CEO William Woodhams, a stand-out journey is what helps distinguish an operator from the competition. Speaking at the recent Betting on Sports Europe, you can view the panel sessions on demand here, Woodhams expressed the importance of customer experience when engaging with bettors. …

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TVBET: Flying the ‘nest’ to find new market opportunities

TVBET: Flying the 'nest' to find new market opportunities

New products, markets and a strong network of local representatives is helping to drive growth for TVBET, according to Head of Sales and Business Development Ewelina Antonakos. Speaking to SBC News, Antonakos began discussions by reflecting on her role at TVBET, disclosing that it was the “numerous professional opportunities” and “unique verticals” that drew her to the company. Since joining …

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