Jan Matuska: Allwyn confident in UK lottery transformation ambitions

Jan Matuska, Allwyn

Allwyn is on a mission to transform the UK’s National Lottery, the firm’s Chief Operating Officer, Jan Matuska, explained to SBC in Barcelona last month. Prior to joining a panel discussion on the lottery sector at the SBC Summit Barcelona, Matuska sat down with SBC to provide an inside view into the company’s British ambitions. “The UK is a jewel …

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Marina Ilina: Why PIN-UP Global is ‘one of the best in the market’

Marina Ilyina, CEO of PIN-UP Global

PIN-UP Global’s ecosystem has proven resilient against the competitiveness of the international igaming space, according to Group CEO, Marina Ilina.  Speaking to SBC at PIN-UP Global’s stand during the SBC Summit Barcelona last month, Ilina summarised PIN-UP Global’s operations and objectives, particularly the collaborative approach of its BOSE ecosystem. Consisting of various independent companies which, as Ilina explained in a …

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Delasport: how personalisation addresses player loyalty problem

Rosaire Cavallaro, VP Business Development, Delasport

The gaming industry has some catching up to do when it comes to effective personalisation, and Delasport is positioning itself at the forefront of efforts to change this. While attending the SBC Summit Barcelona, Delasport’s VP of Business Development, Rosaire Cavallaro, sat down with SBC Media to take us through the company’s approach to personalisation. “Personalisation has been used as …

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SuzoHapp: Online and player protection to aid European retail innovation

Suzohapp interview

Online adoption, such as omnichannel payments, is set to aid innovation within the retail environment. These were the thoughts of Tim Kennedy, SuzoHapp:’s VP of Sales Europe, who, ahead of SBC Summit Barcelona, which opens its doors today, sat down with SBC’s Senior Journalist, Jessie Sale. “From an innovation point of view, there’s a number of things that can really …

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Kambi and Shape entering new frontiers one year on from acquisition

Flutter finding its ‘edge’ across global markets amid regulatory and business changes

One year on from Kambi’s acquisition of Shape Games, the collaboration is taking on a range of markets head on, with the betting landscape in some nations significantly different than 12 months prior. Kambi SVP Sales, Sarah Robertson, and Shape Games CCO, Morten Tonnesen, emphasised how a competitive and differentiated product is key to success in the markets many betting …

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Kambi: removing barriers for end users is the greatest challenge

SBC News Kambi: removing barriers for end users is the greatest challenge

The greatest challenge for any sportsbook is removing barriers for the end users, according to Erik Logdberg, Chief Operating Officer at Kambi, who delved into how the sports betting provider has transformed its offerings over the last two years.  Speaking at this year’s ICE London 2023, Lodgberg expressed that, along with removing said barriers, providers must create “more exciting offerings” …

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Šarūnas Mazalas, Twain Sport: T-Basket is filling a gap with quick-form content

Sarunas Mazalas, Twain Sport

Over the last few years, we have seen a shifting trend towards short-form, quick and engaging content that captures someone’s attention in the space of a minute. This has become particularly apparent on social media sites. So it comes as no surprise that Twain Sport has taken a leaf out of TikTok and Instagram’s book when creating its T-Basket hybrid …

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Wettbasis: Maradona documentary puts Better Collective group on path towards digital sports media

Diego Maradona Documentary from Better Collective Wettbasis brand

The Maradona documentary produced by Better Collective’s German sports media Wettbasis marks a shift away from traditional affiliation, the company explained to SBC. As the World Cup is currently being played out, and Argentina has secured its place in the World Cup final, it seemed to be the perfect opportunity to celebrate the life of one of the greatest Argentine …

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