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As the year draws to a close so does the first series of Footprints in the Market. Over the last seven episodes, Sharon McFarlane, Managing Director of Digital Footprints, was joined by “some of the biggest marketing minds in igaming” and for the closing episode, she broke down some of the best lessons we’ve learned throughout the series. Don’t bite …

Furlongs, handicaps, claiming races and group races. Horse racing can be a confusing world containing a myriad of alien and industry-specific terminology for operators and bettors alike. Now, Arena Racing Company (ARC) is aiming to look beyond the “analogue” nature of racing through its strategic alliance with Tabcorp, Racecourse Media Group (RMG) and 1/ST CONTENT. “The Racing1 Rights Alliance is …

On the latest episode of Footprints in the Market, Adam Gaskell, Head of UK Marketing at Kindred Group, detailed the company’s ambition to derive zero per cent of revenue from harmful gambling. Speaking to Sharon McFarlane, Managing Director of Digital Footprints, Gaskell explained how Kindred is promoting its mission through Unibet and 32Red’s sponsorship of various football teams, including Middlesbrough, …

Legislators across Europe are continuing to tighten gaming regulations, including restrictions on advertising and the use of influencers. Governments in Sweden, Spain and the UK have all introduced measures restricting gambling advertisements across their respective markets. Although this can pose challenges for industry stakeholders, Clever Advertising “welcomes regulation”, according to the firm’s Chief Operating Officer, Marcos Oliveira. Speaking to James …

Player anonymity is one of the key trends that the igaming industry should be preparing for according to RISK’s CEO, Max Potomkin. Speaking to Viktor Kayed, Senior Journalist for SBC News, Potomkin explained that there is a clear movement towards the “anonymisation of gambling”. He said: “Customers don’t want everybody to see and know the way they gamble. That’s why …

Gaming regulations are constantly changing and although this is a challenge for the industry, it can also be an “opportunity for growth” according to Atlaslive’s Chief Operating Officer, Lidia Vakulenko. Speaking to Joe Streeter, Editor of CasinoBeats, Vakulenko said: “We see regulation as a challenge, but it’s also an opportunity to grow and to advance our product to the level …

Soft2Bet’s Motivational Engineering Gaming Application (MEGA) solution has quadrupled player screen time. The gamification instrument, which takes popular games across both Android and iOS and combines their APIs with MEGA to transform them into real-money gaming titles, has also uplifted “every key metric that you can imagine”, according to Soft2Bet’s Chief Business Development Officer, Martin Collins. Speaking to Jessie Sale, …

Earlier this year, SBC exclusively revealed that EveryMatrix had acquired sportsbook solutions provider FSB Technology (FSB) in an all-cash deal for an undisclosed sum. Two months down the line, Oddsmatrix’s Head of Sales, Ivan Rozić, joined SBC’s Multimedia Editor, James Ross, to discuss what he described as the “biggest” acquisition in the company’s history. Upon completion of the deal, EveryMatrix …

The summer of 2024 offers the sports betting industry the first real festival of sport for over five years. Following the Covid pandemic and the rescheduled 2020 sporting calendar, 2021 offered a reduced capacity summer of sport while the FIFA World Cup took place in the winter of 2022.  But now, the UEFA European Championships, the CONMEBOL Copa America and …

In the second of three Bets & Balance Sheets, Vasco Rodrigues, CMO at Aurum Solutions, is joined by Anschana Caravaca-Sasse, VP Specialist Markets at Kushki and Laurent Reysbosch, COO at Paytently. The trio delve into the evolving landscape of payment solutions within the gambling sector and discuss the financial benefits of adopting modern payment solutions, such as APMs, e-wallets, and …