SBC News Voice of the Sports Betting Industry
Allwyn has teamed up with technology supplier MADIC UK to continue the modernisation of The National Lottery.
The operator took over from Camelot as a National Lottery steward in 2023, off the backdrop of a strong unaudited year performance that generated double the revenue (€7.87bn) of the previous corresponding period.
Now, the focus is on taking The National Lottery to the next step of its evolution, with Allwyn and MADIC UK introducing a new EPOS software that will allow retailers to sell lottery products at checkouts integrated with MADIC UK’s Point-of-Sale solution.
Alex Green, Director of Channel Operations at Allwyn, said: “We’re delighted to be partnering with MADIC UK as we continue to invest in the retail channel and in in-store technology for the future.
“Offering innovative, alternative ways to buy National Lottery draw games makes them available to more players, whether new or existing, and this helps with our primary aim of raising more money for National Lottery-funded projects – with more people playing a little.”
The partners expect the joint efforts to increase the sales of National Lottery draw-based games, such as Lotto, Set For Life, EuroMillions, Thunderball and HotPicks.
A prototype of the offering will be unveiled at the National Convenience Show 2024 taking place between 29 April-1 May in Birmingham.
Emma Baillie, Solutions Management Director at MADIC UK, added: “An integration with The National Lottery and evoPOS has been on our customers’ wish list since we launched the product. Being able to work with Allwyn to offer this solution to all our customers in the future is a huge milestone in our product’s evolution.”
