Marketing

Marathonbet has today announced that Teddy Sheringham will be joining the Premier League All Stars line up which will face Wealdstone FC this Sunday in the culmination of the bookmaker’s Non-League Challenge (NLC) campaign.  Wealdstone were the winners of Marathonbet’s Non-League Challenge last season which saw them rewarded with a cheque of £10,000 courtesy of the bookmaker in addition to …

Industry sports integrity organization ESSA has announced that it will deploy a ‘heightened level’ of security during the Rio 2016 Olympic Games (start date 5 August). ESSA and its members will be cooperating with the International Olympic Committee’s (IOC) monitoring all 306 Olympic events via its Integrity Betting Intelligence System (IBIS). ESSA and its members have experience of working with …

It has been revealed that SportPesa, a bookmaker based in Kenya, has signed a three year deal with Hull City to become the club’s new official shirt sponsor. The agreement is said to be the most lucrative in the Tigers’ history and it’s also a clear signal of intent from the bookmaker. Simon King, Commercial Manager at Hull City Tigers, …

Paddy Power has initiated an advertising stunt at the Russian Embassy in Kensington, West London, after the Russian Olympic team were left facing a blanket ban from appearing in Rio 2016 next month. The IOC may still be exploring legal options regarding the possibility of introducing the ban, but that hasn’t stopped the bookmaker from pressing ahead with a campaign …

Tempobet has announced that Roberto Carlos will be its brand ambassador for the new Football season. The former Real Madrid left back has signed a 12-month deal with the online sportsbook. Carlos, 43, won three Champions League medals and four La Liga titles during an 11-year stint at the Santiago Bernabéu between 1996 and 2007. He also played in three World …

The amount spent by UK gambling operators on TV advertising campaigns is set to reach a record £123.4 million in 2016 if trends continue from the first five months of the year. The figure, compiled by media analysts Nielsen for the Guardian, would represent a 52% increase from 2012. However, it is likely that this estimated figure may even be …

The Australian Wagering Council (AWC) has explained that advertising remains an important legal right for Australian licensed wagering operators, but committed to working with the Federal Government to address community concerns over the advertising of sports betting. The Council was responding to calls from independent MP Mr Andrew Wilke and Senator Nick Xenophon for a national approach on advertising regulation. Wilke …

One lucky BetVictor customer became a millionaire overnight thanks to Eder’s winning Euro 2016 strike in the final.  Daman Chick, 32, from Birmingham, correctly predicted the Portuguese substitute would open the scoring, and duly won BetVictor’s Million Pound Goal competition. Unsurprisingly the Lille striker was far from the most popular player to score the Million Pound Goal, with Golden Boot winner …

Speaking to Fortune Magazine Jason Robins CEO & Co-Founder of leading US daily fantasy sports operator DraftKings has stated that his company will need to “take a second look at its advertising”. As DraftKings looks to re-secure customer confidence following a string of legal battles in the US concerning its product legality and close association with sports betting. The DFS …

Former William Hill Australia Commercial Operations Director Matt Brinckley  is set to become the new Marketing Director of Lottoland Australia (www.lottoland.com.au) Brinckley an Australian market veteran, who has held leadership positions at William Hill and Centrebet, will take the lead of Lottoland Australia marketing initiatives as the company looks to expand its services beyond its core UK market. Online lottery …