SBC News Xtremepush increases Brazil footprint with Weebet integration

Xtremepush increases Brazil footprint with Weebet integration

Xtremepush, a CRM and AI marketing solutions provider, has signed a new Brazil-facing partnership with betting platform Weebet

The collaboration will maximise the experience for Brazilian bettors as the market continues to evolve.

Álvaro Camargo, Country Manager Brazil at Xtremepush, said: “It is impossible to offer our solution to operators, in a comprehensive manner, without the support of the platforms. 

“Our partnership with a platform, with the characteristics that we found in Weebet, is a significant step towards achieving our objectives in the Brazilian igaming scene.”

Weebet will also implement modernised user-friendly features such as personalised messaging and notification technologies through Xtremepush’s offering, which includes engagement, gamification and AI tools. 

Guilherme Di Lucca, Head of Marketing at Weebet, added on the deal: “This partnership highlights our commitment to empowering igaming operators with the tools possible to increase player engagement and contribute to growth. The engagement capabilities that emerge from Xtremepush will certainly offer unparalleled resources to bettors across Brazil.”

As the Brazilian market progresses, the latest development saw the Ministry of Finance appointing Régis Anderson Dudena as the President of the newly-established Secretariat of Prizes and Betting (SPA), which will regulate Brazil’s betting markets. 

Check Also

SBC News Brazil elects Regis Dudena to lead Secretariat of Bets market

Brazil elects Regis Dudena to lead Secretariat of Bets market

The Ministry of Finance of Brazil has confirmed Régis Anderson Dudena‘s appointment as the inaugural …

SBC News CBF targets strong betting integrity with 2024 marketing rules

CBF targets strong betting integrity with 2024 marketing rules

In the latest development to strengthen the Brazilian market’s regulatory dawn, the Brazilian Football Confederation …

SBC News Xtremepush nets Senna Sport as Brazil CRM customer

Xtremepush nets Senna Sport as Brazil CRM customer

Xtremepush continues to advance its commercial development in Brazil, by partnering with multibrand operator Senna …