SBC News Voice of the Sports Betting Industry
Xtremepush, a CRM and AI marketing solutions provider, has signed a new Brazil-facing partnership with betting platform Weebet.
The collaboration will maximise the experience for Brazilian bettors as the market continues to evolve.
Álvaro Camargo, Country Manager Brazil at Xtremepush, said: “It is impossible to offer our solution to operators, in a comprehensive manner, without the support of the platforms.
“Our partnership with a platform, with the characteristics that we found in Weebet, is a significant step towards achieving our objectives in the Brazilian igaming scene.”
Weebet will also implement modernised user-friendly features such as personalised messaging and notification technologies through Xtremepush’s offering, which includes engagement, gamification and AI tools.
Guilherme Di Lucca, Head of Marketing at Weebet, added on the deal: “This partnership highlights our commitment to empowering igaming operators with the tools possible to increase player engagement and contribute to growth. The engagement capabilities that emerge from Xtremepush will certainly offer unparalleled resources to bettors across Brazil.”
As the Brazilian market progresses, the latest development saw the Ministry of Finance appointing Régis Anderson Dudena as the President of the newly-established Secretariat of Prizes and Betting (SPA), which will regulate Brazil’s betting markets.
