SBC News Voice of the Sports Betting Industry
UK-based sports betting exchange Smarkets has announced that it has re-launched its affiliate and partnership platform with industry digital marketing software provider Income Access.
Utilising Income Access’ affiliate management platform and ad-serving technology, Smarkets will aim to boost its marketing and promotional coverage within its core UK market promoting its 2% exchange fee on winning transactions.
Presenting its new Smarkets affiliate program, Affiliates working with the brand will earn 25% of net revenue calculated based on the transaction fees rather than wins and losses of players.
Smarkets marketing further informed that any negative balances would be voided, which would result in consistent earnings for affiliates.
Launching its new affiliate platform, Smarkets CEO Jason Trost commented:
“We are proud of the Smarkets affiliate programme and acknowledge the important role it has played in our unprecedented growth over the past two years,”
“Our team has worked exceptionally hard to challenge the industry status quo on price, product and experience. By selecting Income Access, we are looking forward to offering the same level of service to our customers throughout the busy 2016 calendar.”
“We are excited about the launch of the Smarkets programme,” said Nicky Senyard, founder and CEO of Income Access.
“With an interesting portfolio of betting options and low transaction fees, affiliates will certainly see positive results with the Smarkets affiliate programme.”
