Twain Sport has announced that it is entering Ontario’s growing online market following a licence approval from the province’s Alcohol and Gaming Commission (AGCO). The newly launched live sport vertical, from the Hybrid Sports League and BetGames, aims to expand its offering with operators and continue its global growth. In pursuit of this goal, Twain Sports will provide a ‘unique …
Read More »Jessie Sale
DAZN adds Belgium, Portugal and Taiwan sports content with ELEVEN acquisition
DAZN Group has finalised acquiring ELEVEN Group businesses, seeking to enhance its European football portfolio and in turn broaden its footprint in sports broadcasting. As well as offering local sports content in Germany, Italy, Japan, Spain, Canada, US and UK, DAZN adds Belgium, Portugal and Taiwan to its list of territories. Belgium includes the domestic football league (Jupiler Pro League) …
Read More »BETER adds to esports portfolio with GRID’s ‘new modelling capabilities’
BETER is looking to enhance its esports portfolio with more official data-powered solutions via a partnership with game data platform, GRID. The betting content and gaming solutions provider already gains official data feeds from the GRID Platform to power its product offering. Now, BETER will benefit from new modelling capabilities introduced by GRID and the expansion of the content offering. …
Read More »Vave enhances marketing efforts with snooker’s Judd Trump
Vave has announced a partnership with Judd Trump MBE who joins the crypto betting brand as its new global brand ambassador. The snooker legend – who is one of only 11 players in the history of the sport to have completed the Triple Crown – will work with the operator as it continues to expand its global marketing efforts. A …
Read More »Oddin.gg expands esports services to wider markets with NSoft
Oddin.gg has linked with platform supplier NSoft as the esports betting provider looks to extend its footprint. Described as a strategic B2B partnership, esports bet solutions will be made available to a variety of bookmakers, including existing operators and new brands. Marek Suchar, Managing Director and Co-Founder at Oddin.gg, stated: “By teaming up with NSoft, a well-known platform and content …
Read More »Kambi Bet Builders the ‘go to’ as Super Bowl generates second highest turnover
Kambi has reported the weekend’s Super Bowl LVII as its second largest turnover event of all time. The operator recorded a total of 25% of pre-game money placed on Bet Builder bets during Kansas City Chiefs’ triumph over the Philadelphia Eagles during the annual final playoff game of the NFL. Simon Noy, Kambi SVP Trading, commented: “Super Bowl LVII will …
Read More »SIS adds Italian racing to ‘wide ranging’ international bet offering
SIS (Sports Information Services) is introducing flat race meetings from Italy as it grows its international content offering. The live betting services supplier is gaining 1,435 races annually – with horse racing action taking place three times a week – which has been labelled a ‘key addition’ to SIS’ output. This aims to increase betting opportunities for operators, with the …
Read More »Lord David Lipsey: Enhancing greyhound racing beyond the betting space
As the outcome of the White Paper nears, Lord David Lipsey, Chair of Premier Greyhound Racing (PGR), discussed with SBC News the group’s media strategies at a time of heightened scrutiny of the betting sector and its links with sports. Looking into the changing commercial landscape in greyhound racing, Lipsey – an active member of the House of Lords – …
Read More »Betway grows women’s football in Ghana via enhanced GFA deal
Betway has extended its sponsorship with the Ghana Football Association (GFA) relating to its Women’s Premier League. The online betting and gaming brand will continue to be the official development partner of the league, enhancing its brand recognition in the country. Kwabena Oppong Nkrumah, Country Manager at Betway, stated: “We are delighted to announce an extension of our sponsorship with …
Read More »OlyBet builds on European growth strategy via LaLiga’s Osasuna
OlyBet has revealed that it has become an official European partner of Spanish football team, Club Atlético Osasuna. The collaboration originally began last year following the club’s participation at the Virsliga Forum in Riga. The partnership was then cemented at Osasuna’s home stadium – El Sadar in Pamplona – where the friendly match between Estonia and Argentina took place in …
Read More »