Jessie Sale

Betway serves ‘engaging content’ in sponsoring Rio Open

Betway has announced its sponsorship of the 2022 and 2023 editions of The Rio Open, becoming the tennis tournament’s premium betting partner. The new collaboration sees the Super Group-owned brand gain association rights as well as courtside branding throughout the competition. Anthony Werkman, CEO of Betway, noted: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to …

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C&N Sporting Risk launches its ‘gaming arm’ BetitRight for improved customer betting

C&N Sporting Risk has launched its BetitRight service in a bid to leverage key data outputs from predictive modelling to bet on football. The new platform has evolved out of C&N Sporting Risk’s profitable betting syndicate, now in its seventh year of operation, and has been described as the company’s ‘gaming arm’.  Henry Newman, Co-Founder of Sporting Risk, commented: “BetitRight …

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Entain provides ‘unique’ content and experiences to F1 fans

Entain is providing customers of its gaming brands with ‘unique’ experiences and media content, whilst promising special access for Formula 1 fans through its PartyCasino and partypoker brands. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker, …

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Betway gains ‘prominent exposure’ in tennis sponsorship

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

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TebWin prioritises responsible gambling in QPR partnership

TebWin has become the official betting partner of Queens Park Rangers (QPR) for the 2021/22 season. The collaboration sees the blue and yellow logo displayed around the Kiyan Prince Foundation Stadium along with other promotional material. King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and Business Manager, Pearl Dougal, commented: “We are delighted to be able to …

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Betclic promotes equality in Portuguese basketball sponsorship

Betclic has entered an agreement to provide The Portuguese Women’s Basketball League the same sponsorship pay as the men’s competition. Over the next three years, the partnership will see an investment of €3 million for both competitions, which comes from a partnership protocol signed between the Portuguese Basketball Federation and Betclic Portugal.  Pureza Sousa, Betclic’s Portugal Country Manager, commented: “It’s …

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Olybet boosts international development in Fiorentina partnership

Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …

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Bet365 revealed as official betting partner of Boxxer

Bet365 has signed an agreement to become the official betting partner of promotional company, Boxxer, along with Sky Sports boxing. In an attempt to ‘deepen’ fans’ understanding of the events and fighters, the collaboration also named bet365 as Boxxer’s official odds partner meaning the betting platform will be integrated across all social and digital content. Ben Shalom, Boxxer’s founder and …

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888’s SI Sportsbook ‘powers consumer deposits’ in Nuvei partnership

888 has announced its partnership with Nuvei, a payment processing company, which will provide a payment solution for the betting company’s recently launched SI Sportsbook. In alliance, Nuvei is to supply it’s instant bank payment solution to 888 in order to ‘power consumer deposits’ to the sportsbook platform, ‘providing seamless, real-time’ bank account funding. Yaniv Sherman, SVP Head of US …

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