Betclic has expanded its live players props offering to new territories in an extended partnership with WSF Odds.
Following reported initial success In Italy – which saw Betclic become the world’s first bookmaker to offer live Players Props betting for major football leagues in the country – the operator has now decided to roll out the feature in Portugal, Poland and African countries.
Betclic lauded the ‘uniqueness’ of the product, which it cites as a means to expand its offering to meet the growing demand for personalised betting in other key markets.
Martin Houdbine, Head of the Sportsbetting Product at Betclic, said: “We are excited about the successful launch of live Players Props betting in Italy.
“The uniqueness and excellence of the product have driven us to extend it to other key markets such as Portugal, Poland, and African countries for this new football season. We will continue to offer a cutting-edge betting experience, maintaining our commitment to innovation and personalisation.”
In detail, Players Props allow customers to bet on a wide range of individual player statistics live during matches, such as shots on target, total shots and assists.
“We are thrilled that Betclic has decided to expand our product into new territories,” added Giovanni Bertoli, CEO of WSF Odds. “We are proud to be Betclic’s partner and to continue offering a state-of-the-art betting experience to their customers.
“This decision confirms the value and attractiveness of our offering, and we are determined to uphold our commitment to innovation and excellence in the sports betting industry.”
This month, FL Entertainment – the parent company of Betclic – said that the betting brand achieved double-digit growth in H1 2023, which helped FL raise its 2023 targets.
Group CEO, Francois Riahi, said at the time: “Our online sports betting & gaming business maintained its double-digit revenue growth across all activities thanks to an increased number of Unique Active Players and our geographic and product diversity.”